Language can be a portal, where each word opens a passage to new worlds. Yet in the language school market, many brands still communicate in similar ways.
With MEKHO, the goal was to move away from traditional academic imagery without losing credibility or structure. The challenge was to translate depth and authenticity into a consistent visual system for digital environments.
The logotype features angular strokes to convey precision. The symbol combines stylized bat wings, representing guidance, with a form that suggests a coded sign, reinforcing language as a system to be deciphered. The palette builds authority through dark tones, while green acts as a calculated contrast, signaling sophistication and direction.
The result is an identity that positions MEKHO as an immersive brand focused on real communication.
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Vioma is a supplement brand built around the idea that wellness should feel as refined as it is effective.
I developed the complete brand identity, creating a visual system that moves away from the conventional fitness aesthetic in favor of a clean, premium, and lifestyle-driven approach. From the logo and packaging to social media and brand applications, every element was designed to communicate balance, vitality, and modern wellbeing.
Scope: Brand Identity · Art Direction · Packaging Design · Visual System · Social Media · Brand Applications
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