Niobium’s symbol is the visual representation of our essence: advanced technology, continuous innovation, and intelligent solutions. Its modern and angular design conveys movement, precision, and energy, reflecting our commitment to business automation and the strategic use of artificial intelligence. The brand combines simplicity and sophistication, with strong and legible typography that reinforces trust and clarity in our communication. The vibrant green represents growth, innovation, and energy, core pillars of our identity. Our brand mark is more than a logo. It is the visual expression of our mission to transform businesses through technology.

To ensure the maximum visibility and integrity of the Niobium logo, it is essential to respect a minimum protective area around it, known as "Clear Space" or "Exclusion Zone." This area ensures that the logo is not obscured by other visual elements, such as text, images, or borders, maintaining its clarity and impact in all applications. The base measure for defining this protective area is the logo itself. We use the "1x" proportion, where "x" represents the height of one of the internal elements of the Niobium™ symbol, as illustrated. This measure is applied uniformly on all sides of the logo (top, bottom, left, and right), creating a safety margin that protects its legibility and recognition. Definition of 1x: The value of "1x" is derived directly from the logo's structure. It corresponds to the height of the smallest square that can be formed by the internal line thickness of the Niobium symbol. This approach ensures that the spacing is intrinsic to the logo's design, providing a harmonious and consistent proportion at any scale. By strictly adhering to this spacing rule, we guarantee that the Niobium logo is always presented clearly, professionally, and impactfully, reinforcing the brand's excellence and precision.

The Niobium icon is the visual synthesis of our identity. It retains strength, recognition, and legibility across all applications, digital or print. The variations presented ensure flexibility in different usage scenarios while always maintaining brand consistency. Designed to perform at multiple scales and across various color schemes, the icon is optimized for modern experiences such as apps, shortcuts, interfaces, and social platforms, reflecting Niobium's agile and intelligent presence in the digital environment.

The Niobium Green palette is the visual representation of the energy, technological advancement, and disruption that the Niobium brand embodies. With the vibrant lime green #C8FF00 as its primary color, this palette radiates modernity and a constant drive towards the future. The variations in tones within the Niobium Green palette offer a rich range of design possibilities, allowing for the creation of visual hierarchies and the communication of different intensities of energy and focus. The strategic application of each Niobium Green tone allows the brand to maintain dynamic visual consistency, adapting to various platforms and contexts, while communicating its essence of elemental innovation and technological excellence.

The Niobium Gray palette represents the solidity, authority, and trust that are pillars of the Niobium brand. With the deep #212121 as its primary color, this palette offers a neutral and sophisticated base, essential for balancing the vibrancy of Niobium Green and for conveying an image of professionalism and stability.
 The variations in tones within the Niobium Gray palette allow for remarkable flexibility in design, from creating elegant backgrounds to establishing text hierarchy and graphic elements.
 The strategic application of each Niobium Gray tone ensures that the Niobium brand maintains a cohesive and professional aesthetic, adapting to different design and communication needs, while conveying its message of innovation with excellence and reliability.