Rizoo’s symbol is the visual representation of our essence: bold design, elevated lifestyle, and self-expression through eyewear. The minimalist and geometric logo evokes sophistication, direction, and a sense of forward movement, reflecting our commitment to redefining how people experience the sun and their style.

The brand merges modern aesthetics with timeless clarity, using sharp lines and clean typography to convey confidence, creativity, and elegance.

Our black and white palette stands for contrast and balance, light and shadow, fashion and function. The Rizoo brand mark is more than a logo. It is the visual embodiment of our vision to empower individuality and elevate everyday moments with bold, refined sunglasses.

To ensure maximum visibility and integrity of the Rizoo logo, it is essential to respect a minimum protective area around it, known as the "Clear Space" or "Exclusion Zone." This space ensures that the logo remains unobstructed by other graphic elements such as text, images, or frames, preserving its visual strength and recognition.

The base measurement for defining this protective area is derived from the logo itself. We use the "1x" proportion, where "x" represents the height of one of the internal elements of the Rizoo symbol, as illustrated. This rule applies equally on all four sides, top, bottom, left, and right, creating a consistent safety margin that protects the legibility, balance, and elegance of the Rizoo identity in every application.

The Rizoo icon is the visual synthesis of our identity. It preserves strength, recognition, and clarity across all applications, whether digital or print. The variations presented ensure adaptability in diverse usage scenarios while maintaining brand consistency.

Designed to perform at multiple scales and across various color schemes, the icon is optimized for modern experiences such as mobile apps, shortcuts, interfaces, and social platforms, reflecting Rizoo's stylish, bold, and contemporary presence in the digital world.

Logo & Visual Identity for Rizoo

The logo and images in this post require the designer's consent for use or distribution. © Paulo Alonso 2025. All rights reserved.