Netflix: Custom Playlist Feature Design

Cable TV is great, but I love the freedom Netflix gives me. I can watch what I want when I want. That said, sometimes I have no idea what I feel like watching. So why not create a feature that lets me build custom playlists of movies and TV shows to play when I don’t know what to choose, just like the experience of watching cable?

The main goal of this concept is a feature where you can create a playlist, name it, and add titles. The main screen, “Timeline,” lets you manage the list, rearrange titles, and switch views. Each card adjusts in size based on the title's length, so you can easily see how long your playlist will be.

Since Netflix already has an amazing UI, I recreated the same components they use in their design system. The screens I designed follow a simple user flow to create TV show/movie playlists. I also used the movie Project Power as an example to demonstrate adding a movie to your playlist.

After you input the name of your playlist, you’re taken to the timeline screen where all your titles will appear. Each timeline block is divided into 30-minute segments, and each card represents the duration of a title. I also designed a few simple icons to help illustrate each component on the page. I really like this simple approach because the main actions on these pages are adding, moving, and removing titles from your playlist, keeping everything clean and intuitive.