Freelancers using Adobe XD in São PauloFreelancers using Adobe XD in São Paulo
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Victor Mayrinck's avatar
Victor Mayrinck
São Paulo, Brazil
Product designer building end-to-end digital products.
New to Contra
Product designer building end-to-end digital products.
Cover image for New FGV Undergraduate Website As Product Designer
New FGV Undergraduate Website As Product Designer on the FGV Undergraduate Website project, I led the end-to-end design process to unify a fragmented digital ecosystem into a cohesive, user-centered platform. I mapped the full candidate journey, defined information architecture and structured the site based on real user needs and decision stages, from discovery to delivery, ensuring that key content and actions were easy to find. I translated research into navigable wireframes, conducted usability tests to validate assumptions and incorporated insights into the final UI, all while aligning the visual design with FGV’s design system to create a more intuitive, engaging and high-conversion experience.
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Cover image for FGV’s Design System When I joined
FGV’s Design System When I joined FGV, the institution’s websites were developed independently, each with its own visual style, without alignment to the official brand guidelines and with limited mobile responsiveness. This lack of consistency resulted in a fragmented user experience, weakened visual unity, and ultimately devalued the brand perception. The creation of a centralized Design System was essential to address these issues, establishing a cohesive, modular, and scalable visual language across all digital properties. As a result, FGV’s websites gained visual consistency, improved usability, and seamless navigation between platforms, strengthening brand recognition and delivering a more intuitive and reliable experience for users.
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Cover image for Flexi | Modular framework for
Flexi | Modular framework for design systems Flexi is a modular framework that enables website content management using the design system in a user-friendly way, with a strong focus on user experience. It allows all components from the design system library to be integrated into the CMS, ensuring that content management follows the visual standards established in the MIV and adheres to usability best practices, while maintaining the personality and integrity of FGV’s visual communication.
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Cover image for Organic Performance Report I led the
Organic Performance Report I led the conception and execution of the organic performance report for the FGV Undergraduate website to understand how SEO, user behavior and conversion impacted overall results. I integrated data from Google Analytics and Google Search Console to analyze traffic, sessions, clicks, impressions and rankings. I also used ChatGPT to support competitive SERP analysis and track sessions originating from ChatGPT, expanding insights into emerging discovery channels. To deepen user experience analysis, I reviewed behavioral data and satisfaction surveys through Hotjar. The synthesis of these sources generated actionable insights that fed a continuous UX / CRO optimization backlog, guiding testing initiatives, content improvements and conversion flows within an ongoing monitoring framework focused on growth.
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Adobe XD(2)
Natalia Vale's avatar
Natalia Vale
São Paulo, Brazil
Jornalista - produção de conteúdo para web, tv e podcasts.
Jornalista - produção de conteúdo para web, tv e podcasts.
Cover image for NATALIA DO VALE - JORNALISTA E APRESENTADORA - YouTube
NATALIA DO VALE - JORNALISTA E APRESENTADORA - YouTube
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Cover image for Exposing the Fraudulent Theater Course by Goy Fortea
Exposing the Fraudulent Theater Course by Goy Fortea
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Cover image for PET Tour - YouTube
PET Tour - YouTube
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Adobe XD(1)