Brazilian Sweet 100% AI Brand and Visual Design
Today, it's almost impossible to think about design without thinking about AI. Recently, I joined a @CapCut Design Studio challenge in other platform where the goal was to create an entire brand and campaign using only the platform.
I was skeptical at first and expected limited results, but I committed to the process and intentionally stepped away from my usual workflow.
The images below showcase part of the final campaign and reflect how AI supported different stages of the project as a creative partner.
Concept: 90% AI
Logo: 100% AI
Color Palette: 70% AI
Product Stills: 100% AI
Campaign Posts: 50% AI (AI assets combined with manual art direction and composition)
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In addition to being a creator and Kittl platform expert, I’ve been actively using the system for both personal and client projects since last year, diving deeply into the platform’s integrated AI tools and capabilities.
To be honest, even though I’ve previously worked with Motion Design, Video Editing, and even Photography, this side of the creative process was never really my strongest skill nor something I particularly enjoyed professionally. However, ever since @Kittl introduced video workflows inside Kittl Flows, I’ve started creating templates there, and it has been an incredibly interesting journey so far.
Especially with the latest briefs released. These are some of the video and templates I created this week, and I hope they’ll soon be published in the library.