Brazilian Sweet 100% AI Brand

Brazilian Sweet 100% AI Brand and Visual Design

Today, it's almost impossible to think about design without thinking about AI. Recently, I joined a @CapCut Design Studio challenge in other platform where the goal was to create an entire brand and campaign using only the platform.

I was skeptical at first and expected limited results, but I committed to the process and intentionally stepped away from my usual workflow.

The images below showcase part of the final campaign and reflect how AI supported different stages of the project as a creative partner.

Concept: 90% AI Logo: 100% AI Color Palette: 70% AI Product Stills: 100% AI Campaign Posts: 50% AI (AI assets combined with manual art direction and composition)