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Château la Verrerie Shopify Migration and eCommerce Redesign
Fernando Bisca Escanhoela
Case Study: Château la Verrerie — Shopify Migration and eCommerce Redesign
Château la Verrerie, a prestigious wine brand belonging to the French group EPI, approached us with the goal of elevating their online presence and enhancing their eCommerce functionality. Their previous platform lacked sophistication, was not user-friendly, and failed to effectively communicate the brand’s heritage and premium quality. They needed a modern, visually appealing website that could showcase their wines and drive online sales.
Project Objectives
Redesign the website to reflect Château la Verrerie’s premium brand identity.
Create an engaging user experience to highlight their wine selection and heritage.
Streamline the online shopping process to improve conversion rates.
Migrate to a better platform (Shopify) to ensure scalability and ease of management.
Challenges
Outdated Website: The existing design was outdated, lacked functionality and didn't reflect the brand's identity and premium quality.
Brand Storytelling: The site did not effectively communicate the winery’s rich history or the craftsmanship behind their wines.
eCommerce Limitations: The outdated platform hindered sales and lacked modern eCommerce features.
Approach
Collaboration and Discovery: We partnered with Château la Verrerie’s team to understand their goals and audience, crafting a design strategy to elevate their online presence and address specific challenges they had through design.
Design and Development:
Design:
Created a visually rich design in Figma, reflecting the brand’s elegance and heritage.
Prioritized showcasing the wines through high-quality visuals and storytelling elements, applying the brand's visual identity and alluding to the product's packaging design to create a cohesive experience from physical to online points of sale.
Designed for seamless navigation across desktop, tablet, and mobile devices.
Development:
Built the new website on Shopify, incorporating advanced eCommerce features for a smooth shopping experience.
Implemented an intuitive structure for the Shopify CMS for easy content and catalog management.
Optimized site performance to enhance load times and user engagement.
Results
Increased Revenue and Brand Visibility:
The new website drove a 34% increase in revenue, demonstrating the impact of a modern, user-focused design.
Enhanced storytelling and visuals elevated the brand’s online presence, attracting new customers and improving the relationship with existing ones.
Key Features:
Product Pages: Redesigned with high-quality imagery and detailed descriptions to highlight wine quality.
Streamlined Checkout: Simplified purchasing process to reduce cart abandonment and boost conversions.
Brand Storytelling: Dedicated pages to showcase the winery’s history, values, and craftsmanship.
Client Feedback: Château la Verrerie’s team praised the project’s success, highlighting the improved sales performance and the website’s ability to convey their brand story effectively.
Conclusion
The Château la Verrerie project exemplifies how thoughtful design and robust development can transform an online presence. By delivering a tailored Shopify solution, we empowered the brand to achieve significant growth and establish a lasting connection with their audience.
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Posted Jan 16, 2025
Migrated Château la Verrerie's eCommerce to Shopify, boosting revenue by 34%. Redesigned with modern visuals, brand storytelling, and streamlined shopping.
