Located in middle of Brazil, in the state of Minas Gerais, the Brazilian School of Falconry is space created by Riuvânio Rodrigues Ferreira - Biologist, ornithologist, manager and environmental educator, to teach this art/sport with more than 4000 years of history. We created this brand based on the respect that this sport gained over the years, being even called the "Sport of the Kings”. After a graphic historic research, the heraldic style was the best choice, but in a modern application.