Photography Direction Projects in São Paulo
Photography Direction Projects in São Paulo
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Sheba Kara
Pro
Image direction through AI as an authorial practice. We approach AI image-making as a space to construct atmospheres and work with runway garments and show pieces, translating their language beyond the catwalk. Clothing that challenges visual normality becomes central to the image, allowing silhouettes, volumes and gestures to exist outside conventional formats. Textures are treated with precision and curiosity — detailed, tactile and often unexpected — while environments and set effects are used to amplify mood and narrative. Rather than seeking perfection, we focus on tension, material presence and visual character. AI operates as a tool to extend image direction, enabling fashion, texture and atmosphere to coexist in a deliberate, expressive and contemporary visual language.
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Sheba Kara
Pro
We’re new around here, and excited to share our latest AI-first imagery creations. At SHEBA KARA Studio, we develop fashion, beauty and lifestyle visuals combining established image-making expertise with AI-assisted workflows. Every image is carefully art-directed, built with intention, and grounded in real-world references. We work exclusively with real products provided by our clients — no fictional designs, no invented items. AI is used as a production tool to extend visual possibilities, not to replace product reality. More work coming soon.
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Sheba Kara
Pro
Reorganizing our portfolio and refining our workflows — with a strong focus on skin enhancement across our AI-first images. We pay close attention to texture, tone and light, ensuring skin feels natural, nuanced and never over-processed. Every visual is built with intention and grounded in real products, digitally styled to preserve material truth. More updates coming soon.
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