Ernesto Andreghetto
Creative Producer • AI Filmmaker • Storyteller
New to Contra
Ernesto is ready for their next project!
GLITCH VERSE
Social Brand Identity & Editorial Content System
Glitch Verse is an editorial platform exploring artificial intelligence through audiovisual creation, visual culture, VFX, sound, authorship, and creative direction.
More than a social media identity, the project was developed as a complete communication system—combining concept, visual language, art direction, typography, color palette, analog textures, editorial layouts, and adaptable content formats.
Its central statement, “Direction Before the Prompt,” expresses the brand’s core belief: AI can expand creative possibilities, but intention, authorship, visual knowledge, and human decision-making remain essential.
The visual identity draws from unconventional 1960s and 1970s science fiction, analog technology, CRT screens, archival imagery, spectral color, and cinematic composition. The result is a visual universe that feels like a recovered fragment from a film that may never have existed.
The system was designed to work across carousels, static posts, Reels, video content, manifestos, educational pieces, critical analysis, and visual experiments—maintaining consistency while allowing each format to serve a different editorial purpose.
Glitch Verse does not present AI as a shortcut to create faster. It presents AI as one part of a broader creative process, where direction gives meaning to possibility.
The machine generates possibilities.
The author decides what deserves to exist.
0
11
This 30-second branded film explores the Sacred Feminine through the symbolism of fire, water, earth and air. The creative direction transforms each element into a visual expression of strength, intuition, transformation and freedom. Developed with cinematic storytelling, AI visuals, editing and sound design, the project was designed to create an emotional, memorable and visually striking campaign.
0
25
Developed a complete visual identity system for Eixo Criativo, combining clean geometry, editorial layouts and a modular graphic language. The project was designed to scale across digital platforms, presentations, social media, printed materials and audiovisual communication while maintaining a strong and recognizable visual identity.
0
22
Branded content featuring MMA fighter Luana for a sports equipment brand. The project combines cinematic visuals, intense movement and strong editing to highlight performance, discipline and the power behind every impact.
0
29