For TRATON Financial Services, the
Pedro Menezes
For TRATON Financial Services, the challenge was to turn the concept of time into a film that could represent the first year of the brand in Brazil.
We joined forces with @launchstudio.art and @lacuna.ag to develop a visual language around the idea of time as a force that moves the economy forward.
From the first concept to the final frame, we translated this idea into movement, connecting cinematography, motion design and VFX to make time feel tangible.
The result is a film that doesn't simply explain what TRATON Financial Services does.
It gives form to an idea.
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Posted Nov 5, 2026
For TRATON Financial Services, the challenge was to turn the concept of time into a film that could represent the first year of the brand in Brazil. We joine...
