I try not to start personal projects or experiments unless I feel they can grow into an interesting case study. A case study is a system with its own logic, meaning, story, goal, and solution. Adding it to your portfolio will definitely attract more clients than isolated hero images or random fragments and experiments
generated these little fellas for a concept and now i want to build a whole brand around them.
if you're making something that helps people dream and aspire, they're looking for a home:)