Deliverables: Brand Identity Design, Packaging Design

FOMO is a party-fueled beverage brand built for festivals, social scenes, and anyone who wants to stay in the moment. Designed for young millennials and Gen Z, it’s all about giving an instant energy boost so you never miss the action.

The Goal: The goal of the project was to translate FOMO’s high-energy, party-driven personality into a brand identity that feels bold and full of action.

The Approach: To achieve this, I started by selecting strong, statement-making typography that resonates with the young target audience and grabs attention on the shelf. I then developed a bright colour palette inspired by nightlife neon lights to represent the instant burst of energy the drink provides.

To bring motion to the brand, I added flowy geometric shapes to the packaging to reflect the rhythm and vibe of party life. This feeling is further emphasised by high-energy photography that captures excitement, movement, and the thrill of being in the moment.

The Result: The final identity positions FOMO as a dynamic, energetic brand that resonates with Gen Z and young millennials who thrive in festival and social scenes. All brand elements were strategically designed to reflect the drink’s promise to keep up with fast-paced nights.