Deliverables: Brand Identity Design, Social Media Posts

Casa Coco is a beach bar made for long afternoons and warm nights by the sea. With good cocktails, a laid-back atmosphere, and the sound of waves in the background, it’s a place where time slows down and conversations flow easily.



The Goal: The goal of this project was to translate the feeling of warm, laid-back summer evenings spent in good company into the brand identity.

The Approach: The theme of flow was central to the project. For the logotype, I chose a typeface with a rustic character and uneven edges that reminded me of the charm of a wooden beach bar stall. I paired it with a flowy, relaxed script as the secondary typeface, which felt like a handwritten note on a holiday postcard.

To continue the theme of flow, I designed a custom pattern based on the wavy marks you see on the sea bottom. Finally, I created illustrations of drinks as little characters in sunglasses, highlighting that at Casa Coco, you’re always in good company.

The Outcome: The finished identity reflects the carefree, easygoing vibe of long days by the beach and creates a brand that feels warm, friendly, and fun.