One of the biggest challenges behind ARC was finding ways to create variety without adding more visual ingredients. The entire identity was built using just two colors, requiring a much greater focus on structure, rhythm, and consistency across every application.
I was responsible for the entire project from start to finish. I created the logo, visual identity, graphic language, and all custom 3D illustrations used throughout the branding. Every element was developed as part of a single system, allowing the project to remain visually consistent while supporting everything from marketing materials to digital applications.
• • •
Various making-ofs, concepts, and unpublished projects on Twitter: https://x.com/creativemints
Available for new projects: mike@creativemints.com
0 likes · 1 view · Nov 11, 2026
I was responsible for the entire project from start to finish. I created the logo, visual identity, graphic language, and all custom 3D illustrations
