Brand Strategy Projects in OlatheBrand Strategy Projects in Olathe
I developed the brand Hearthmere from concept to full visual identity, shaping the positioning, packaging system, postcard-inspired branding, art direction, AI-assisted content creation, and campaign imagery around the romance of a slow, nourishing life in the Irish countryside.
From the collectible postcard details and handwritten brand elements to the visual world, messaging, and seasonal product storytelling, every detail was designed to reflect a thoughtful homestead brand rooted in ritual, warmth, and life lived close to the land. I developed the brand Fiora House from concept to full visual identity, shaping the positioning, product assortment, packaging direction, art direction, AI-assisted content creation, and campaign imagery around the ritual of gathering beautifully and living with intention.
From the logo system and collectible tabletop pieces to the visual storytelling, hosting-inspired content, and launch collateral, every detail was crafted to feel vibrant, timeless, and deeply inviting- a modern homewares brand designed for pieces that are loved well, used often, and kept forever. 
