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I developed the brand Hearthmere from concept to full visual identity, shaping the positioning, packaging system, postcard-inspired branding, art direction, AI-assisted content creation, and campaign imagery around the romance of a slow, nourishing life in the Irish countryside.
From the collectible postcard details and handwritten brand elements to the visual world, messaging, and seasonal product storytelling, every detail was designed to reflect a thoughtful homestead brand rooted in ritual, warmth, and life lived close to the land.
Great work
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We're proud of this one. The client pushed us, we pushed them. The result turned out better than either of us imagined. ✌️💙 Thanks to @Nikas Geisleris for the showreel. 🙌
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The design process started with exploring smooth geometric typography and soft rounded forms to create a clean, approachable look. Instead of using overly complex elements, the focus stayed on balance, spacing, and flow between each letterform. The custom curves and connected styling help the logo feel seamless and contemporary, while the bold lowercase typography keeps the brand friendly, modern, and easy to remember.
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