Freelance Creative Strategists in New York

Freelance Creative Strategists in New YorkFreelance Creative Strategists in New York

Projects People

Julianna Woodland

Creative Strategist | Paid Social + AI Content Systems

13: Followers

Creative Strategist | Paid Social + AI Content Systems

Cover image for AI-Driven Ad Systems Development

AI-Driven Ad Systems Development

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6

Cover image for Creative Strategy + Campaign Direction

Creative Strategy + Campaign Direction

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Cover image for AI game making / vibe coding

AI game making / vibe coding

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4

Cover image for High Performing UGC Creation

High Performing UGC Creation

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4

Creative Strategist(8)

Helping brands & builders break new ground with big ideas.

6: Followers

Helping brands & builders break new ground with big ideas.

Cover image for Coke & McLaren: Driven to Deliver campaign

Coke & McLaren: Driven to Deliver campaign

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14

GoGo squeeZ Active: Brand voice & campaign

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6

Revolution conference: Brand voice & campaign

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2

Camp Rahh: Brand identity for a PNW first

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2

Creative Strategist(3)

I create brand identities that refuse to blend in.

New to Contra

I create brand identities that refuse to blend in.

Cover image for An artisanal African home and

An artisanal African home and furniture brand needed an identity that honored its cultural roots while feeling fresh, warm, and deeply livable. Drawing from West African heritage, the Ubuntu icon was built around a powerful concept — wood cut in half to form furniture, a symbol of craftsmanship, support, and the warmth every home deserves. A rich palette of chocolate brown, vibrant orange, soft cream, and olive green brings the natural world indoors, while a custom Adinkra-inspired pattern system gives the brand a visual language that is entirely its own. From app interface to business card to living space, Ubuntu lives beautifully across every touchpoint, celebrating African craftsmanship through a lens that feels completely contemporary.

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Cover image for A solar energy company needed

A solar energy company needed an identity that reimagined what solar could feel like. Not a distant, complex solution, but something easy, effortless, and within reach. The four-pointed sun icon was designed to represent clarity and power, with a circle anchoring it in innovation and growth, while a bold palette of metallic yellow, palm leaf green, and vampire black challenged every convention of the category. The result is a brand that makes clean energy feel as modern and accessible as the technology behind it.

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Cover image for JUNOM- a modern furniture

JUNOM- a modern furniture brand identity concept that feels refined and intentional. Drawing inspiration from the natural world — earthy desert sands, soft creams, deep chestnut browns, and the quiet strength of oxblood and dark wood tones — I created a visual identity that mirrors the philosophy behind the furniture itself: strong infrastructure with a soft, stylish finish. The JUNOM wordmark was designed around rounded, humanized letterforms that evoke comfort, balance, and harmony, with each character customized for visual flow and continuity. The tagline ‘Designing Comfort. Crafting Style.’ anchors the brand voice as sophisticated, but approachable. Across every application, from billboard to lookbook, the identity scales with the same quiet confidence that defines the brand.

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Cover image for CHOPCHOP - A Japanese street

CHOPCHOP - A Japanese street food brand concept that is bold and unapologetically modern. The goal was to create a simple yet recognizable logo that feels fun and lifestyle-driven. It wasn’t about just food branding, but a brand people can wear and represent. I built a full visual world around a playful mascot character with high-energy typography and a vibrant red palette. The result was a brand with instant personality that stands out in a crowded food market.

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Creative Strategist(4)

Crafting captivating brand experiences ✨

5.0: Rating

6: Followers

Crafting captivating brand experiences ✨

Cover image for Creative director

Creative director

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20

Web Revamp and Brand Strategy Development

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14

Cover image for Social Media Strategy

Social Media Strategy

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11

Cover image for Yippin - Rebranding

Yippin - Rebranding

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48

Creative Strategist(1)

I help DTC brands drop CAC and scale winners faster!

New to Contra

I help DTC brands drop CAC and scale winners faster!

Cover image for Partnered with Tide Clean Boost,

Partnered with Tide Clean Boost, a product line under Tide, a $5B+ global brand commanding over 30% of the worldwide laundry market, to develop a high-converting UGC ad script for TikTok. Led creative strategy from concept to script, identifying the highest-resonance pain point for Gen Z audiences and building a platform-native narrative designed to stop the scroll and drive action. The creative strategy was validated through organic content testing. A "Summer Laundry Hack" video built on the same framework generated 2.4M views, 17K likes, and 6,822 new followers, with a 3.9-second average watch time on a 34-second video, a strong signal of sustained viewer interest well past the critical first few seconds.

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5

Cover image for Scripts written for Honeydew —

Scripts written for Honeydew — a fast-growing 7-figure telehealth acne brand running paid social on Meta and TikTok as a core acquisition channel. Every concept was built around a real barrier to conversion: process anxiety, side-effect fear, treatment fatigue. Each script has a named angle, two hook variants with different emotional entry points, and full A-roll copy ready to brief creators same day.

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Cover image for Created a viral TikTok video

Created a viral TikTok video for PacSun, a ~$1B Gen Z fashion brand, that generated 7.5M views and 36K likes. The concept used a POV hook targeting baggy jeans shoppers, tapping directly into a high-intent search behavior trending on TikTok. The video drove 609 new followers from a single post and accumulated over 4,400 hours of total watch time, proof that the creative held attention well beyond the first few seconds.

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Cover image for Developed a paid social creative

Developed a paid social creative brief for overtone, a ~$15M DTC haircare brand known for its vibrant coloring conditioner line. The brief outlined creative strategy, messaging angles, and ad concepts designed to drive performance across Meta and TikTok. Work included hook development, audience targeting direction, and creative testing recommendations tailored to overtone's bold, color-forward brand identity.

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13

Creative Strategist(4)

Santiago Arboleda Mesa

Brand strategy to support tasty and thoughtful brands

Brand strategy to support tasty and thoughtful brands

Ishti Brand Identity and Messaging Development

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2

Personal Brand Development

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2

Cover image for Moabet — Hospitality as Ritual

Moabet — Hospitality as Ritual

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1

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Creative Strategist(1)

Branding Identity & Packaging Designer, Hospitality & Beauty

8: Followers

Branding Identity & Packaging Designer, Hospitality & Beauty

blūm: Brand Identity, Creative Strategy + Packaging

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5

Brightwire: Brand Identity

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2

The Petersburg: Brand Identity, Creative Strategy + Print Design

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2

Spark's Burger Co: Brand Identity + Print Design

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3

Creative Strategist(1)

Creative Director, Art Director

Creative Director, Art Director

Cover image for Glossier - Complexion

Glossier - Complexion

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Cover image for Newlab

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1

Cover image for GAP - Holiday 2016

GAP - Holiday 2016

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Placeholder project card media

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Creative Strategist(1)