As a creative strategist - using ai in my workflow greatly cuts down on the back and forth.
By integrating what I call an AI "rough-cut" or "pre-visualization" of the concept I am briefing for - I am able to provide a LOT more clarity to either the creator or AI engineer I am handing off to in the next step.
To be able to do this - I need to understand how to generate accurate UGC quality videos myself - so that the AI roughcut is close enough to what i want the intended final deliverable to be.
The role of creative strategist is increasingly becoming AI generalist 👩🏼💻 🤖