Luxury collaborations are always at
Abi Jackson
Luxury collaborations are always at their strongest when the storytelling feels just as considered as the craftsmanship behind them.
One of my favourite projects to work on was helping lead the creative rollout for the Deakin & Francis x Jaguar Classic collaboration celebrating the re-launch of the iconic E-Type.
A project bringing together British automotive heritage, luxury craftsmanship, bespoke design details, and a global campaign rollout across digital and press.
The campaign went on to generate 100,000+ engagements, international press coverage, and contributed to a private vehicle sale valued at $532,000.
Really proud to finally share this one.
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Posted May 21, 2026
Luxury collaborations are always at their strongest when the storytelling feels just as considered as the craftsmanship behind them. One of my favourite proj...
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