Freelance Packaging Designers in Nairobi CountyFreelance Packaging Designers in Nairobi County
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Joy Loice Wanga's avatar
Joy Loice Wanga
proNairobi, Kenya
Brand Designer & Content Strategist | Purpose-Driven
5.0
Rating
33
Followers
Brand Designer & Content Strategist | Purpose-Driven
Cover image for Tsungu Coffee — Brand Identity & Packaging Design
Tsungu Coffee — Brand Identity & Packaging Design
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Cover image for Galaxy Delights — Premium Bakery Brand Identity
Galaxy Delights — Premium Bakery Brand Identity
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Cover image for TSUNGU COFFEE — Complete Brand
TSUNGU COFFEE — Complete Brand Identity & Packaging Design Project Overview Premium Coffee Brand Identity | Logo Design | Brand Strategy | Packaging Design | Launch Campaign Tsungu Coffee is a premium coffee brand that required a complete visual identity system from initial logo concept to market-ready packaging and launch materials. This comprehensive branding project showcases the full spectrum of brand development for a speciality coffee company targeting discerning coffee enthusiasts who value quality, tradition, and elegance. The Challenge Create a sophisticated, memorable brand identity for a new premium coffee brand that would: Stand out in the competitive speciality coffee market Communicate premium quality and rich tradition Work across multiple touchpoints (packaging, digital, social media) Appeal to coffee connoisseurs who appreciate craftsmanship Balance timeless elegance with modern appeal The Solution Phase 1: Logo Design & Brand Mark Development I developed two distinct logo variations to explore different creative directions for the Tsungu Coffee brand identity: Variation 1: A refined monogram featuring the letter "T" integrated with organic coffee plant elements, coffee beans and leaves, encased in an elegant oval frame with Art Deco-inspired details. Variation 2: An evolved concept incorporating a coffee cup silhouette at the base, creating a complete visual narrative from plant to cup while maintaining the sophisticated monogram structure. Final Selection: The second variation was chosen for its ability to tell a complete brand story, representing the journey from farm to cup, while maintaining the luxurious, premium aesthetic essential for the brand positioning. Phase 2: Comprehensive Brand Kit Development With the logo finalised, I created a complete brand identity system including: Colour Palette: Rich chocolate browns (#2A1B13, #6B4424) Warm golds and amber tones (#D4A54A, #9C6A3A) Cream/ivory accent (#F5F0E6) Strategic colour hierarchy for premium positioning Typography System: Heading Font: CINZEL -Classical elegance with modern refinement Body Font: MONTSERRAT - Clean, contemporary readability Brand Elements: Decorative dividers and ornaments Coffee leaf motifs and patterns Sparkle/star accent elements Standalone "T" monogram for versatile applications Brand Story & Messaging: "Tsungu Coffee is crafted from the finest beans, blending tradition, quality, and passion in every cup." Phase 3: Packaging Design I designed premium coffee packaging for multiple product lines: Signature Blend Package (Black): Matte black finish with gold foil accents Medium roast positioning Decorative leaf pattern on side panels Clear product hierarchy and information architecture Single Origin Ethiopia Package (Cream): Light, natural cream colourway Light roast positioning Maintains brand consistency while differentiating product line Premium unboxing experience Packaging Features: Stand-up pouch format for retail readiness Resealable functionality Net weight: 250g / 8.8 oz Roast level indicators Origin transparency Process information (Washed) Ingredient declarations Barcode integration Best before dating Phase 4: Launch Social Media Campaign To support the market introduction, I created a comprehensive launch campaign asset featuring: Key Messaging: "Introducing Tsungu Coffee" "Crafted from the finest beans. Made for real moments." "Premium Coffee. Rich in Tradition." "New Launch — Now Available Online & In Select Stores" Product Highlights: 100% Arabica Premium Quality Rich & Smooth Flavour Call-to-Action Elements: "Order Now" button Website: Tentative ( www.tsungucoffee.com (http://www.tsungucoffee.com)) Social handles: @tsungucoffee Multi-platform-ready format Design Process Discovery & Research -Understanding the premium coffee market, target audience, and competitive landscape Concept Development -Creating multiple logo directions, exploring different visual narratives Refinement - Iterating on selected concepts based on brand strategy Brand System Creation - Developing comprehensive guidelines, colour systems, and typography Packaging Application -Applying brand identity to functional, retail-ready packaging Launch Materials - Creating marketing assets for successful market introduction Results & Deliverables ✅ 2 Logo Concepts with strategic rationale ✅ Final Brand Identity System with complete guidelines ✅ Color Palette & Typography System ✅ Brand Elements Library (patterns, ornaments, icons) ✅ 2 Packaging Designs (Signature Blend + Single Origin) ✅ Launch Social Media Campaign ✅ Brand Story & Messaging Framework ✅ Retail-Ready Product Labels with full compliance Let's Work Together I'm available for logo design projects, complete brand identity systems, packaging design, and launch campaign creative. Whether you're launching a new product, refreshing an existing brand, or need comprehensive visual identity work, I bring strategic thinking and creative excellence to every project. Ready to create something exceptional? Let's discuss your next branding project.
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Cover image for Just wrapped up branding for
Just wrapped up branding for Kucha Nail Parlour 💅✨ From exploring two distinct logo directions to building a full luxury-inspired brand identity, packaging mockups, salon applications, and social-ready visuals, this project was all about creating a bold, feminine brand that feels chic, modern, and instantly recognisable. Honestly loved bringing this glossy pink dream to life 🌸 Branding is more than a logo; it’s giving a business its personality before it even says a word. The last slide is the initial logo they had. #BrandDesign #LogoDesign #PackagingDesign #VisualIdentity #ContraCreator #BeautyBranding #Figma #AdobeIllustrator #CanvaDesigner
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Packaging Designer(4)
Mactech Design hub's avatar
Mactech Design hub
Nairobi, Kenya
A design & web agency powered by top creative talent.
9
Followers
A design & web agency powered by top creative talent.
Cover image for Pracies Yogurt Packaging Design
Pracies Yogurt Packaging Design
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13
Cover image for Markie Cookies Packaging Design
Markie Cookies Packaging Design
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10
Cover image for Unbound Sacco Annual Event Branding
Unbound Sacco Annual Event Branding
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Cover image for Haven Braiding - Social Media Poster
Haven Braiding - Social Media Poster
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5
Packaging Designer(2)
Sylvia Mwihaki's avatar
Sylvia Mwihaki
Nairobi, Kenya
Human-Centered Visuals for Global Brands
Human-Centered Visuals for Global Brands
Cover image for FARMER'S CHOICE REDESIGN
FARMER'S CHOICE REDESIGN
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3
Cover image for DAIRY FRESH REDESIGN
DAIRY FRESH REDESIGN
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0
Cover image for HANDAS PPACKAGING
HANDAS PPACKAGING
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1
Cover image for WEETABIX REDESIGN
WEETABIX REDESIGN
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1
Packaging Designer(4)
Wanjiru Munyiri's avatar
Wanjiru Munyiri
Nairobi, Kenya
Beautiful & Functional visuals for Professionals
Beautiful & Functional visuals for Professionals
Cover image for FLO | Water company
FLO | Water company
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3
Cover image for BONES | Restaurant
BONES | Restaurant
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3
Cover image for PLANCO | Travel Agency
PLANCO | Travel Agency
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3
Cover image for TRUE BLEND | Cafe
TRUE BLEND | Cafe
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9
Packaging Designer(1)
Joy Ogutu's avatar
Joy Ogutu
Nairobi, Kenya
Art-Inspired design with Psychological Insight
Art-Inspired design with Psychological Insight
Cover image for Glitter by Muthoni
Glitter by Muthoni
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2
Cover image for Bodice
Bodice
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1
Cover image for Coffee brand product design
Coffee brand product design
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4
Cover image for Digital Illustrative Series
Digital Illustrative Series
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2
Packaging Designer(1)
Ruth Jebet's avatar
Ruth Jebet
Nairobi, Kenya
User-Centric Visuals for Business Growth
User-Centric Visuals for Business Growth
Cover image for Enchanted Essence Perfume Poster
Enchanted Essence Perfume Poster
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1
Cover image for Luxe Furniture Store :: Behance
Luxe Furniture Store :: Behance
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1
Cover image for Restaurant Landing Page :: Behance
Restaurant Landing Page :: Behance
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Cover image for Lesky Hero page :: Behance
Lesky Hero page :: Behance
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0
Packaging Designer(3)