ISANU is an eco-focused social enterprise contributing to social and economic development of communities in Sub Saharan Africa by ethically sourcing and processing organic products, sharing the goodness and mission with international honey lovers and using the proceeds to empower the local communities, ultimately alleviate poverty.

The biggest challenge was to create concise a brand system that tells a unique story: the story of where each honey comes from and the journey of the bees who made it.

Inspired by the rich and diverse African landscape, I designed a brand that reflects the unique continent and celebrates the wide variety of honeys in the continent.

The brand also showcases the connection between the different types of bees and the natural environments where they originate from in Africa. A continent of exotic honey and flavor.

Isanu's target audience are mainly women belonging to social classes A and B who live in urban areas and who are conscious about the environment and maintain a healthy lifestyle.

Archetype that involves concepts of lightness, simplicity and purity. The Innocent lifestyle seeks a simpler, fuller and more natural life. Free to be herself, she avoids society labels through a pure life and full of hope for a better world.

Lightness

Warmth

Good Quality

Simplicity

Well-being

Young

Cheerful

Healthy

The Isanu mark representation of what matters to Isanu’s community and what the brand strives to achieve through its products.

The Isanu mark is built upon the primordial natural elements and their harmonious co-existence to benefit the society. All these elements are important and will always be reflected throughout the brand in the design language.

Color is an important aspect of Isanu’s brand identity. Using colors appropriately is one of the easiest ways to make sure materials are cohesive.

The Isanu colors are derived from the rich and unique colors spread throughout the African continent. They come from the land, culture, clothing and food to create a unique color palette which differentiates the brand from all others in the market as well as pays homage to the continent.

The main color palette consists of a “Bright Orange”, a “Mango Orange” and a “Tan brown” and their shades. These key colors should be used on all of “Isanu’s” applications - digitally and on print.

The secondary palette is used to support and compliment the 3 primary colours. These colors translate into multiple mediums based on the business, strategic and audience objectives of the products or campaigns.

The colors on the neutral palette are mainly to be used as background colors and to support typography digitally and on branded/print materials.

The pattern this mark creates is immense and it reflects the native and exotic factor of the brand.

Wars. Pandemics. Politics. Disruption. Heartbreak. The world is an uncertain place to live in these days. You can only hope, expect, place a bet; but not be sure of anything. Unless, of course, it’s the African sunrise.

Always on time. Consistent. Beautiful. Oh, behold it and think about it. The most precious gold on earth is free; and now available to you in a honey jar.

That’s right. ‘Isanu’ translates to sunrise. But the full extent of Isanu’s production puts into account everything about the magic and the explosiveness of Africa. Because it’s only fair that our life-changing wellness products come from the birthplace of all humanity. Indeed, our honey’s rich taste is reflective of the rich culture and heritage of Africa. And you can be sure that a continent with 1,500 languages does produce products that stir as many taste buds in your mouth.

We are not yet done. The African spirit of genuine generosity sparked in our products as well, with many of our customers purchasing our products as gifts and donations.

Like Wakanda, we are bold, strong, courageous and in charge of our destiny. We don’t settle for normal. We party hard all night and wake up in the morning to avail you this beautiful gift that is pure, exotic honey for your breakfast, lunch, dinner and everything else in-between.