Freelance Logo Designers in NairobiFreelance Logo Designers in Nairobi
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Joy Loice Wanga's avatar
Joy Loice Wanga
Nairobi, Kenya
Brand Designer & Content Strategist | Purpose-Driven
5.0
Rating
34
Followers
Brand Designer & Content Strategist | Purpose-Driven
Cover image for TSUNGU COFFEE — Complete Brand
TSUNGU COFFEE — Complete Brand Identity & Packaging Design Project Overview Premium Coffee Brand Identity | Logo Design | Brand Strategy | Packaging Design | Launch Campaign Tsungu Coffee is a premium coffee brand that required a complete visual identity system from initial logo concept to market-ready packaging and launch materials. This comprehensive branding project showcases the full spectrum of brand development for a speciality coffee company targeting discerning coffee enthusiasts who value quality, tradition, and elegance. The Challenge Create a sophisticated, memorable brand identity for a new premium coffee brand that would: Stand out in the competitive speciality coffee market Communicate premium quality and rich tradition Work across multiple touchpoints (packaging, digital, social media) Appeal to coffee connoisseurs who appreciate craftsmanship Balance timeless elegance with modern appeal The Solution Phase 1: Logo Design & Brand Mark Development I developed two distinct logo variations to explore different creative directions for the Tsungu Coffee brand identity: Variation 1: A refined monogram featuring the letter "T" integrated with organic coffee plant elements, coffee beans and leaves, encased in an elegant oval frame with Art Deco-inspired details. Variation 2: An evolved concept incorporating a coffee cup silhouette at the base, creating a complete visual narrative from plant to cup while maintaining the sophisticated monogram structure. Final Selection: The second variation was chosen for its ability to tell a complete brand story, representing the journey from farm to cup, while maintaining the luxurious, premium aesthetic essential for the brand positioning. Phase 2: Comprehensive Brand Kit Development With the logo finalised, I created a complete brand identity system including: Colour Palette: Rich chocolate browns (#2A1B13, #6B4424) Warm golds and amber tones (#D4A54A, #9C6A3A) Cream/ivory accent (#F5F0E6) Strategic colour hierarchy for premium positioning Typography System: Heading Font: CINZEL -Classical elegance with modern refinement Body Font: MONTSERRAT - Clean, contemporary readability Brand Elements: Decorative dividers and ornaments Coffee leaf motifs and patterns Sparkle/star accent elements Standalone "T" monogram for versatile applications Brand Story & Messaging: "Tsungu Coffee is crafted from the finest beans, blending tradition, quality, and passion in every cup." Phase 3: Packaging Design I designed premium coffee packaging for multiple product lines: Signature Blend Package (Black): Matte black finish with gold foil accents Medium roast positioning Decorative leaf pattern on side panels Clear product hierarchy and information architecture Single Origin Ethiopia Package (Cream): Light, natural cream colourway Light roast positioning Maintains brand consistency while differentiating product line Premium unboxing experience Packaging Features: Stand-up pouch format for retail readiness Resealable functionality Net weight: 250g / 8.8 oz Roast level indicators Origin transparency Process information (Washed) Ingredient declarations Barcode integration Best before dating Phase 4: Launch Social Media Campaign To support the market introduction, I created a comprehensive launch campaign asset featuring: Key Messaging: "Introducing Tsungu Coffee" "Crafted from the finest beans. Made for real moments." "Premium Coffee. Rich in Tradition." "New Launch — Now Available Online & In Select Stores" Product Highlights: 100% Arabica Premium Quality Rich & Smooth Flavour Call-to-Action Elements: "Order Now" button Website: Tentative ( www.tsungucoffee.com (http://www.tsungucoffee.com)) Social handles: @tsungucoffee Multi-platform-ready format Design Process Discovery & Research -Understanding the premium coffee market, target audience, and competitive landscape Concept Development -Creating multiple logo directions, exploring different visual narratives Refinement - Iterating on selected concepts based on brand strategy Brand System Creation - Developing comprehensive guidelines, colour systems, and typography Packaging Application -Applying brand identity to functional, retail-ready packaging Launch Materials - Creating marketing assets for successful market introduction Results & Deliverables ✅ 2 Logo Concepts with strategic rationale ✅ Final Brand Identity System with complete guidelines ✅ Color Palette & Typography System ✅ Brand Elements Library (patterns, ornaments, icons) ✅ 2 Packaging Designs (Signature Blend + Single Origin) ✅ Launch Social Media Campaign ✅ Brand Story & Messaging Framework ✅ Retail-Ready Product Labels with full compliance Let's Work Together I'm available for logo design projects, complete brand identity systems, packaging design, and launch campaign creative. Whether you're launching a new product, refreshing an existing brand, or need comprehensive visual identity work, I bring strategic thinking and creative excellence to every project. Ready to create something exceptional? Let's discuss your next branding project.
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Cover image for working on this brand kit
working on this brand kit for a jewellery brand, Yaay Or Naay?
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163
Cover image for Just wrapped up branding for
Just wrapped up branding for Kucha Nail Parlour 💅✨ From exploring two distinct logo directions to building a full luxury-inspired brand identity, packaging mockups, salon applications, and social-ready visuals, this project was all about creating a bold, feminine brand that feels chic, modern, and instantly recognisable. Honestly loved bringing this glossy pink dream to life 🌸 Branding is more than a logo; it’s giving a business its personality before it even says a word. The last slide is the initial logo they had. #BrandDesign #LogoDesign #PackagingDesign #VisualIdentity #ContraCreator #BeautyBranding #Figma #AdobeIllustrator #CanvaDesigner
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Cover image for Yoga School — Instagram Carousel Design
Yoga School — Instagram Carousel Design
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14
Logo Designer(3)
Mactech Design hub's avatar
Mactech Design hub
Nairobi, Kenya
A design & web agency powered by top creative talent.
9
Followers
A design & web agency powered by top creative talent.
Cover image for Brand Guidelines - Mactech Design Hub
Brand Guidelines - Mactech Design Hub
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12
Cover image for Hair by Awandy - Brand Development
Hair by Awandy - Brand Development
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15
Cover image for Unbound Sacco Annual Event Branding
Unbound Sacco Annual Event Branding
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15
Cover image for Pracies Yogurt Packaging Design
Pracies Yogurt Packaging Design
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15
Logo Designer(2)
Eddie Mbugua's avatar
Eddie Mbugua
Nairobi, Kenya
Social Media & Poster Designer for High-Engagement Brands.
22
Followers
Social Media & Poster Designer for High-Engagement Brands.
Cover image for Sookk: Logo Design & Brand
Sookk: Logo Design & Brand Identity Sookk is a fashion accessories company that sells modern socks made with affordable materials. The client came to me needing a logo and a complete brand identity. Research: I started by studying the brand and looking at what its competitors were doing. My goal was to create something completely different, so Sookk would stand out in a crowded market. Target audience: Sookk targets budget-conscious shoppers, mostly younger, style-aware consumers such as students and early-career professionals. They want their outfits to look considered without paying premium prices. They value affordability, but they still care about aesthetics. They want to feel they got something stylish, not something cheap. Moodboard and logo exploration: With this in mind, I created a moodboard that matched the client's needs, and this is where my logo exploration began. I went for a design that is modern, clean, and easy to identify, with colors that appeal to the target audience. Variations and mockups: Once the logo was approved, I created variations for use across different areas of the brand. I made mockups for sock labels, packaging boxes, the store sign, and other touchpoints. This step shows the client how the brand will look in real-life scenarios.
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Cover image for Sentimentum Studios Logo Design
Sentimentum Studios Logo Design
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1
Cover image for Good design doesn't just look
Good design doesn't just look nice. It stops people mid-scroll. (Like this did for you.) I create high-impact visual content for brands that refuse to be ignored. Interior, lifestyle, events — I bring the aesthetic. 📩 Open for projects.
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Cover image for A premium poster concept created
A premium poster concept created to showcase a flagship smartphone with a clean, product-first composition. The design focuses on material realism, minimal typography, and soft lighting to highlight the titanium finish and reinforce a high-end brand feel. Ideal for social media ads, launch announcements, and ecommerce campaigns. Available for brands looking for modern, high-impact product visuals.
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305
Logo Designer(2)
Mercy Nganga's avatar
Mercy Nganga
Nairobi, Kenya
Brand & Logo Designer | Calm, Minimal & Premium Identities.
New to Contra
Brand & Logo Designer | Calm, Minimal & Premium Identities.
Cover image for PureVita is a premium direct-to-consumer
PureVita is a premium direct-to-consumer wellness brand I designed from scratch to create a modern, trustworthy, and natural identity for the supplement market. The logo mark combines a person figure with two leaves, representing wellness, natural ingredients, and growth. The dot above symbolizes vitality. The design is simple, memorable, and works at small scale on packaging. Deliverables: Complete brand identity and logo system, color palette (Forest Green #0F4D3A, Olive Green #7BA95B, Cream #E8E0D5, Warm Gold #C9A96B), typography (Playfair Display + Montserrat), packaging for Daily Multivitamin and Turmeric Curcumin, merch (tote bag), and social campaign templates.
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Cover image for Luxury brand identity for BAKERS
Luxury brand identity for BAKERS Restaurant & Bakery. Goal: Create a premium, timeless mark that feels tasty, elegant, and nutritious. Solution: Custom B monogram integrating chef hat + wheat stalk to tell the story instantly. Luxury palette: Deep espresso brown (#3A1E16) + gold wheat (#C28E46) for premium bakery feel. Serif typography for elegance, balanced with modern sans for RESTAURANT & BAKERY. Full lockup system: Primary circle mark + horizontal lockup + tagline "Tasty and Nutritious". Deliverables: Primary logo, secondary mark, color palette, typography system, mockups for packaging/signage.
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Cover image for Same girl... Bigger Goals ♡ I'm
Same girl... Bigger Goals ♡ I'm refocusing my studio to focus on what I love most — premium brand identity. What I'm working on right now: ✓ Minimal Brand Identity for fashion & wellness brands ✓ Logo & Brand Kit (colors, fonts, guidelines) ✓ Luxury Packaging Mockups Recently: Rebranding my own wellness line "Mercy's Gut Reset" and creating luxury concepts for M+R and MERCY & CO. My goal: Help 10 premium brands look expensive and intentional before end of year. What are you working on? #BrandDesigner #BrandIdentity #LogoDesign #PackagingDesign
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Cover image for Luxury brand identity design for
Luxury brand identity design for Kerry Fast - Project Management firm.
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156
Logo Designer(2)
Bernard Ochieng's avatar
Bernard Ochieng
Nairobi, Kenya
My goal is to help you influence how people view your brand.
My goal is to help you influence how people view your brand.
Cover image for Podiatrist Logo Design Project.
Podiatrist Logo Design Project.
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27
Cover image for Cloud Data Logo Designs that Elevate your Brand.
Cloud Data Logo Designs that Elevate your Brand.
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Cover image for Health Wellness Logo Project.
Health Wellness Logo Project.
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Cover image for Beach Accessories Brand Logo Project.
Beach Accessories Brand Logo Project.
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Logo Designer(5)