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Sookk: Logo Design & Brand Identity
Sookk is a fashion accessories company that sells modern socks made with affordable materials. The client came to me needing a logo and a complete brand identity.
Research: I started by studying the brand and looking at what its competitors were doing. My goal was to create something completely different, so Sookk would stand out in a crowded market.
Target audience: Sookk targets budget-conscious shoppers, mostly younger, style-aware consumers such as students and early-career professionals. They want their outfits to look considered without paying premium prices. They value affordability, but they still care about aesthetics. They want to feel they got something stylish, not something cheap.
Moodboard and logo exploration: With this in mind, I created a moodboard that matched the client's needs, and this is where my logo exploration began. I went for a design that is modern, clean, and easy to identify, with colors that appeal to the target audience.
Variations and mockups: Once the logo was approved, I created variations for use across different areas of the brand. I made mockups for sock labels, packaging boxes, the store sign, and other touchpoints. This step shows the client how the brand will look in real-life scenarios.
Using a shortened SOK lockup on the sock bands while the full wordmark lives on the packaging is a practical call for a product this small. Did the client ask to keep the looped O in colour on the labels, or did the navy-on-mint version win out?
Thank you Artur. This was a self-initiated concept project, so there was no client in the loop. I chose navy on mint for the labels because it gave the cleanest contrast at that small size, and I kept the short SOK lockup for the sock bands for the same reason.
THat a pretty good design concept ✨
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