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PureVita is a premium direct-to-consumer wellness brand I designed from scratch to create a modern, trustworthy, and natural identity for the supplement market.
The logo mark combines a person figure with two leaves, representing wellness, natural ingredients, and growth. The dot above symbolizes vitality. The design is simple, memorable, and works at small scale on packaging.
Deliverables: Complete brand identity and logo system, color palette (Forest Green #0F4D3A, Olive Green #7BA95B, Cream #E8E0D5, Warm Gold #C9A96B), typography (Playfair Display + Montserrat), packaging for Daily Multivitamin and Turmeric Curcumin, merch (tote bag), and social campaign templates.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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The Rebranding Challenge - Season Investments
One of the key challenges was deciding what to change and what was worth preserving.
Rather than starting from scratch, the new identity retains a visual connection to Season Investments’ heritage, but reframes it for a more contemporary and flexible brand system.
A major improvement was creating a symbol that can work independently from the wordmark. This gives the brand a stronger presence across investment platforms, digital interfaces, profile images, and other compact applications where the previous identity was difficult to use.
The result is a more adaptable system that moves the brand forward without losing its familiarity.
Love how adaptable this feels across compact digital spaces. Really well done. Any plans to post the original before version for comparison?
Beautiful work.
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