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working on this brand kit for a jewellery brand, Yaay Or Naay?
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Pro Design :)
What's your one-rule brand? Tell me.
Most jewelry brands photograph the object. This one photographs the grip.
AQUILIFER — a brand I built around one idea: jewelry as something carried, not worn.
Case study + full site now live.
The name comes from Roman military rank. The aquilifer carried the standard — the one thing the legion couldn't afford to drop.
That single word killed my first direction before I'd finished it.
No polish. No faceted stones.
Hand-cast, asymmetric pieces, tool marks left visible.
Photography went extreme macro, unretouched skin, hands gripping the face instead of posing near it.
Color system: two darks instead of one dark + accent.
#1E1E1E and #27331A let the brand shift register — campaign world to product world — without ever going light.
#D9DED4 stays structural only. Never a fill.
Motion rule on the site: diagonal masks only. No rotation, anywhere.
A spinning object reads as being shown off. This brand is about weight, not display.
Same angle, same easing, top to bottom.
One idea, held all the way through — name, object, photography, palette, motion.
That's the whole pitch for how I work.
Absolutely love your works!
Can a 30 second doodle really become something you'd ship? 🤨 Apparently with ChatGPT the answer is yes...
I went in skeptical: rough sketch, no love, ran it through the new Images 2.5 model and this came back. Lighting and depth nailed almost instantly, some details still needed a couple markup edits before it felt really good! ✏️
It makes me think, where's the line between a helpful shortcut and cutting corners?
Perfectly realistic