The 108 Heroes of Ordinary Life
In 1827, Utagawa Kuniyoshi became famous overnight with "The 108 Heroes of the Suikoden": tattooed warriors battling sea dragons and demons in explosive indigo and vermilion woodblock prints.
I trained a Recraft V4 Style on five of his public-domain prints from the Cleveland Museum of Art and The Met, keeping the claw-like foam, carved line and kabuki fury.
Then I gave his printshop new heroes: the people who fight the monsters of modern life.
A delivery rider battles a serpent made of traffic.
A night nurse holds back a fever demon.
A new mother raises a baby bottle against a 3 a.m. skeleton.
The monsters changed. The heroes didn't.
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Logo & identity design for Smera, a children’s clothing brand 👧🏻👕👦🏻
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P.S. “Smera” in Sanskrit means “smiling”.
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Logo Design, Branding, Visual Identity Design, Logo Designer, Brand Designer, Visual Designer, Typography, Colour Palette, Graphic Design, Brand Design, Social Media Marketing, Social Media Template, Graphic Designer, Logo Symbol, Identity Designer, Visual Identity, Visual Identity Designer
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Jugnu is an inclusive clay-play concept designed for neurotypical and neurodivergent children.
The project explored how a product could make creative play more engaging, tactile, and inclusive through its sensory experience. Inspired by the firefly, or jugnu, the brand represents the light and individuality within every child. The clay itself glows in the dark, adding an element of surprise and playfulness to the experience while reinforcing this idea of finding and expressing the light within.
I developed the brand identity, kit materials, packaging, and brand photography, with the packaging designed to transform into an interactive board game, giving it a second life as part of the play experience.
Designed across: Branding · Packaging · Visual Identity · Product Experience · Photography
A project where I fell in love with brand identity design. JUGNU has a piece of my heart.
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