INDAH - Luxury Boutique Brand Identity Design - Real Estate

Arif G

Brand Designer

Graphic Designer

Brand Strategist

Adobe Illustrator

Adobe Photoshop

Figma

🔹 Project Overview INDAH is a luxury real estate boutique specializing in high-end properties located in exotic, tourism-driven destinations. The project focused on crafting a refined brand identity that highlights exclusivity, seamless experiences, and trustworthiness, positioning INDAH as a trusted partner for affluent clients seeking exceptional service in the luxury property market.

https://www.instagram.com/indahliving_/

Brand Strategy:

Core Values: Exclusivity, Transparency, Luxury, Seamlessness.

Defined audience: Affluent clients looking for curated, high-touch property transactions.

Positioning: INDAH as a premium brand offering personalized, stress-free real estate solutions.

"Redefining luxury real estate with transparency, personalized service, and excellence." "INDAH – where sophistication meets seamless property experiences."

Logo Design:

Concept: A refined lettermark logo integrating compass hands to symbolize INDAH’s global reach and precision.

Elegant typography meets symbolic geometry – INDAH's identity, perfected

Favicon Design:

Concept: A refined lettermark logo integrating compass hands to symbolize INDAH’s global reach and precision.

Favicon Design The INDAH favicon is a refined geometric mark inspired by the brand's logo, featuring intricate lines that reflect elegance and exclusivity. The octagonal shape and symmetrical patterns represent balance, precision, and sophistication, aligning with INDAH's identity as a trusted luxury real estate boutique. This scalable and versatile icon ensures seamless application across digital and print platforms, enhancing brand recognition.

A symbol of precision and sophistication, the favicon captures the spirit of INDAH in every detail.

Challenges Addressed

Balancing elegance with simplicity in the logo design to reflect the brand's luxury positioning.

Developing a distinct identity that sets INDAH apart in a competitive luxury real estate market.

Design Highlights

Mindmapping Process:

Explored elements like compass hands, modern serif typography, and architectural icons to create a memorable and meaningful identity.

Focused on clean, minimal designs that emphasize trust and sophistication.

Exploring the essence of luxury real estate through thoughtful brand ideation.

Brand Patterns:

Intricate patterns inspired by architectural and natural elements, enhancing brand applications across digital and print mediums.

Logo Construction:

Precision-focused grid system for scalable and versatile design applications.

From concept to creation: crafting the perfect blend of elegance and precision for the INDAH logo. The evolution of the logo symbolizes INDAH's commitment to balance and luxury.

🔹 Outcomes This branding project transformed INDAH into a recognizable luxury brand, combining elegance, transparency, and personalized service to deliver a superior experience for discerning clientele.

🔹 About the Designer 👨‍🎨 Arif – A branding expert dedicated to creating premium visual identities for luxury brands. The INDAH project showcases expertise in combining minimalism and sophistication for impactful designs.

🌐 Portfolio Website | 📧 arifcreates@gmail.com

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Posted Jan 24, 2025

INDAH is a luxury real estate brand redefining elegance with seamless services, exclusive properties, and a sophisticated identity for discerning clients.

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