Rollux Food Tech
Riyaz Islam
Rollux Food Tech is redefining food innovation through advanced technologies such as alternative fats, liposome encapsulation, and precision chocolate tempering.
The challenge was to create a bold, tech-forward brand identity that communicated innovation and trust—without feeling overly clinical or generic, which is common in the health-focused food space.
The objective was to position Rollux as a cutting-edge yet approachable food tech brand, capable of speaking to both B2B and B2C audiences while balancing health, science, and indulgence.
The final identity combines a strong stencil-based typeface with a fresh light green color palette, creating a modern and confident visual language. A flexible branding system, supported by social media templates and minimalist stationery, ensures consistency across touchpoints. The result is a visually bold and versatile brand identity that bridges the gap between food science and consumer trust.
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Posted Aug 4, 2025
Rollux Food Tech is redefining the future of food through scientific innovation — from liposome encapsulation to alternative fats.
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Timeline
Dec 12, 2024 - Jan 15, 2025
