Results-Driven Google Ads Specialist | Lead Gen & Tracking
Results-Driven Google Ads Specialist | Lead Gen & Tracking
The account was tracking WhatsApp link clicks as conversions, hiding poor lead quality behind a fake £1.45 cost per lead. I paused Performance Max, rebuilt Search into one streamlined campaign, and replaced the fake tracking with enhanced conversions on real form submissions and Calendly bookings. On a £16.66 daily budget, 4 of the last 5 leads have been qualified — verified directly with the client — with cost per lead (£96.78) now being actively brought down.
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Split a £40/day search campaign into eight Single Keyword Ad Groups, added a £20/day location-based search campaign, and layered a £40/day Performance Max campaign on top. The combination hit CTRs up to 12.87% and conversion rates as high as 26.84%.
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🎨 UX Designer & Researcher for Public Policy Solutions
🎨 UX Designer & Researcher for Public Policy Solutions
Creative copywriter and content specialist
Creative copywriter and content specialist
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Expert Digital Marketing & Web Development
Expert Digital Marketing & Web Development
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Clinical nutritionist with a passion for marketing
Clinical nutritionist with a passion for marketing
Data-Driven SEO Specialist with Proven Results
Data-Driven SEO Specialist with Proven Results
Creative Director who knows branding + media channels.
Creative Director who knows branding + media channels.
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