Background Lime Licensing, a prominent UK-based franchise consultancy, faced significant issues with their outdated website. Built on an old version of WordPress incompatible with the latest PHP, the site was plagued by bugs and a suboptimal user experience. Despite these issues, the website had strong organic search rankings and hosted over 500 pages, making a complete overhaul a high-risk but necessary endeavor. They engaged our services to modernize their online presence without jeopardizing their valuable search engine performance.

Design and develop a modern, bug-free website.

Preserve the website’s strong organic rankings and ensure a seamless migration.

Maintain consistency in title tags, meta descriptions, and other SEO elements.

Enhance usability and overall aesthetics to reflect their brand authority.

Results The results of the new website launch were outstanding:

Organic Traffic Surge: Within two months of going live, organic clicks increased by 160%, demonstrating the effectiveness of the SEO-preserving strategy.

Enhanced User Experience: The modern design and improved functionality provided a website Lime Licensing could confidently showcase to clients.

Key Takeaways This case study highlights the importance of balancing technical improvements with SEO preservation during a website overhaul. By taking a strategic, detail-oriented approach, we were able to modernize Lime Licensing’s website without compromising their hard-earned organic rankings, ultimately delivering a platform that supports their growth and success.

Ready to Elevate Your Website? Contact us to transform your website into a modern, high-performing asset that drives results while protecting your existing SEO equity.