Modernizing Lime Licensing’s Website for Enhanced Performance
Tom Bagshaw
Case Study: Modernizing Lime Licensing’s Website for Enhanced Performance
Background Lime Licensing, a prominent UK-based franchise consultancy, faced significant issues with their outdated website. Built on an old version of WordPress incompatible with the latest PHP, the site was plagued by bugs and a suboptimal user experience. Despite these issues, the website had strong organic search rankings and hosted over 500 pages, making a complete overhaul a high-risk but necessary endeavor. They engaged our services to modernize their online presence without jeopardizing their valuable search engine performance.
Objectives
Design and develop a modern, bug-free website.
Preserve the website’s strong organic rankings and ensure a seamless migration.
Maintain consistency in title tags, meta descriptions, and other SEO elements.
Enhance usability and overall aesthetics to reflect their brand authority.
Actions Taken
Website Redevelopment
Starting from scratch, we designed a sleek, modern website using the latest WordPress environment, ensuring compatibility with current PHP versions.
We implemented a fully responsive design for optimal performance across all devices.
SEO Preservation
We worked closely with Google Search Console throughout the migration process to monitor and address potential issues proactively.
All existing title tags, meta descriptions, and URL structures were meticulously retained to prevent any loss of organic rankings.
Bug-Free Functionality
Rigorous testing ensured the new website was entirely free of bugs, providing a smooth user experience for visitors.
Content Migration
Over 500 pages of content were carefully migrated, ensuring no loss of valuable information or impact on existing backlinks.
Results The results of the new website launch were outstanding:
Organic Traffic Surge: Within two months of going live, organic clicks increased by 160%, demonstrating the effectiveness of the SEO-preserving strategy.
Enhanced User Experience: The modern design and improved functionality provided a website Lime Licensing could confidently showcase to clients.
Key Takeaways This case study highlights the importance of balancing technical improvements with SEO preservation during a website overhaul. By taking a strategic, detail-oriented approach, we were able to modernize Lime Licensing’s website without compromising their hard-earned organic rankings, ultimately delivering a platform that supports their growth and success.
Ready to Elevate Your Website? Contact us to transform your website into a modern, high-performing asset that drives results while protecting your existing SEO equity.
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Posted Dec 28, 2024
Modernized Lime Licensing's website, preserved SEO, fixed bugs, and boosted organic clicks by 160% within 2 months, delivering a high-performing asset.
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Lime Licensing Group
