Background A large marketing agency approached us to manage a Google Ads campaign for their insurance client. The account had significant issues, including irrelevant clicks, low-quality scoring keywords, and poorly performing ads. These inefficiencies resulted in high costs and low-quality leads, leaving the client frustrated with the lack of meaningful results.

Eliminate wasted spend on irrelevant search queries.

Achieve high-quality ad scores and improve overall account health.

Reduce cost per conversion (CPC) significantly.

Generate high-quality leads to align with the client’s sales goals.

Results The impact of our optimization efforts was immediate and dramatic:

Top of Page Rate: Improved from 30% to over 90%, significantly increasing visibility.

CPC Reduction: Average CPC dropped by 60%, maximizing the efficiency of the ad spend.

Cost Per Conversion: Reduced from £120 to just £22, representing an 82% improvement.

Lead Quality: Higher-quality leads directly contributed to a more productive and satisfied sales team.

Key Takeaways This case study illustrates the power of a well-executed Google Ads strategy. By addressing foundational issues and employing advanced tactics like SKAGs and precise ad copy, we turned an underperforming account into a high-performing asset. The results delivered exceeded client expectations, reinforcing the importance of strategic management in achieving outstanding outcomes.

Looking to Optimize Your Campaigns? Partner with us to transform your Google Ads performance and drive meaningful, measurable results for your business