Java Cuzzies is a Cape Town-based Coffee Truck which launched in May 2023.

As they were a new brand, I developed a comprehensive and effective brand strategy for the company, nailing down their style, tone of voice and content and branding strategies in order to develop a following for them.

Beyond this, I am in charge of the social media pages for the company, namely Instagram and LinkedIn. I'm responsible for planning content, sourcing images and graphics, writing captions and copy for the page as well as scheduling and posting it.

In the space of 3 months, I have grown the brand's page to almost 480 followers and achieved an average monthly reach of 2.5k accounts on Instagram.

I was also responsible for creating their website, writing the copy, and ensuring it is SEO-compliant.

I am enjoying the challenge and freedom that comes with building a brand from the ground up, as well as the opportunity to exercise my creativity in such an unrestrictive role.