Freelancers using Google Analytics in Manchester

Freelancers using Google Analytics in ManchesterFreelancers using Google Analytics in Manchester

Projects People

Amelia McDonald

Results-Driven Google Ads Specialist | Lead Gen & Tracking

Results-Driven Google Ads Specialist | Lead Gen & Tracking

Cover image for The account was tracking WhatsApp

The account was tracking WhatsApp link clicks as conversions, hiding poor lead quality behind a fake £1.45 cost per lead. I paused Performance Max, rebuilt Search into one streamlined campaign, and replaced the fake tracking with enhanced conversions on real form submissions and Calendly bookings. On a £16.66 daily budget, 4 of the last 5 leads have been qualified — verified directly with the client — with cost per lead (£96.78) now being actively brought down.

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Cover image for Split a £40/day search campaign

Split a £40/day search campaign into eight Single Keyword Ad Groups, added a £20/day location-based search campaign, and layered a £40/day Performance Max campaign on top. The combination hit CTRs up to 12.87% and conversion rates as high as 26.84%.

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Cover image for Ran Search first to gather

Ran Search first to gather intent data, then introduced three tailored Performance Max campaigns once the signal was strong enough to give the algorithm something real to work with. The phased approach delivered a 9.5x ROAS at a cost per conversion of $10.51.

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Cover image for Used GA4 to identify the

Used GA4 to identify the locations and audiences most engaged with the business, then aligned ad messaging tightly with that real search intent — no brand terms involved. The campaign achieved a 37.49% CTR, a 7.33% conversion rate, and a cost per conversion of just £9.21.

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Google Analytics(13)

🎨 UX Designer & Researcher for Public Policy Solutions

🎨 UX Designer & Researcher for Public Policy Solutions

Cover image for VoiceIn

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Cover image for OPRS 3: Service Website Model for NGOs

OPRS 3: Service Website Model for NGOs

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Cover image for OPRS3: Digital Device Roll-Out Service Plan

OPRS3: Digital Device Roll-Out Service Plan

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Cover image for OPRS 2: Knowledge-Sharing Platform Design

OPRS 2: Knowledge-Sharing Platform Design

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Google Analytics(5)

Creative copywriter and content specialist

Creative copywriter and content specialist

Java Cuzzies Brand Creation + Social Media Management

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Cover image for Social Media Strategy and Writing for TapIn

Social Media Strategy and Writing for TapIn

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Cover image for #ThisIsBlackGenZ Website Copy + Blog Writing

#ThisIsBlackGenZ Website Copy + Blog Writing

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Google Analytics(1)

Expert Digital Marketing & Web Development

Expert Digital Marketing & Web Development

Cover image for Optimizing an Insurance Google Ads for Outstanding Results

Optimizing an Insurance Google Ads for Outstanding Results

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Optimizing Google Ads for a Major Debt Management Brand

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Cover image for Modernizing Lime Licensing’s Website for Enhanced Performance

Modernizing Lime Licensing’s Website for Enhanced Performance

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Digital PM & Marketing: 20 years of technical excellence

5.0: Rating

1: Followers

Digital PM & Marketing: 20 years of technical excellence

Cover image for Integrative Marketing Playbook for Hypno-Psycotherapist

Integrative Marketing Playbook for Hypno-Psycotherapist

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Cover image for Mailchimp Campaigns - Multiple language

Mailchimp Campaigns - Multiple language customer survey, new product launches and event invitations for my client VAT Switzerland.

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Cover image for The Allotment Store - High-end

The Allotment Store - High-end Fashion Store in Leeds, UK - Email Marketing

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Cover image for Integrated B2B Marketing Strategy and

Integrated B2B Marketing Strategy and Implementation for Coffee Company

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Google Analytics(1)

Clinical nutritionist with a passion for marketing

Clinical nutritionist with a passion for marketing

Cover image for Heatwave and Nutrition Campaign - THG

Heatwave and Nutrition Campaign - THG

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Cover image for De-Bunking Common Nutrition Myths: Fact VS. Fiction — The Delic…

De-Bunking Common Nutrition Myths: Fact VS. Fiction — The Delic…

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Cover image for Content Creation - Exante

Content Creation - Exante

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Cover image for SEO Writing - Myvegan

SEO Writing - Myvegan

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Google Analytics(1)

Muhammad Jahanzaib

Data-Driven SEO Specialist with Proven Results

Data-Driven SEO Specialist with Proven Results

Cover image for One Green Filter

One Green Filter

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Cover image for Pine Calculator

Pine Calculator

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Cover image for DNS Checker - DNS Check Propagation Tool

DNS Checker - DNS Check Propagation Tool

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Creative Director who knows branding + media channels.

Creative Director who knows branding + media channels.

Cover image for Different Views: Netflix Youtube Content Series

Different Views: Netflix Youtube Content Series

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Cover image for ESTRID — Markus Hård

ESTRID — Markus Hård

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Cover image for THIS IS YOGA — Markus Hård

THIS IS YOGA — Markus Hård

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