Lead Generation Projects in Manchester

Lead Generation Projects in ManchesterLead Generation Projects in Manchester

Cover image for Award-Winning Interactive Video Boosts Productivity & Engagement

Award-Winning Interactive Video Boosts Productivity & Engagement

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Cover image for The account was tracking WhatsApp

The account was tracking WhatsApp link clicks as conversions, hiding poor lead quality behind a fake £1.45 cost per lead. I paused Performance Max, rebuilt Search into one streamlined campaign, and replaced the fake tracking with enhanced conversions on real form submissions and Calendly bookings. On a £16.66 daily budget, 4 of the last 5 leads have been qualified — verified directly with the client — with cost per lead (£96.78) now being actively brought down.

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Cover image for PPC Ads Lead Generation Success Story

PPC Ads Lead Generation Success Story

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Cover image for I built the Google Ads

I built the Google Ads strategy, landing page & conversion tracking from scratch for a Marbella luxury renovation company. The first lead was worth €100k and landed within 48hrs. The campaign continued to convert consistently, producing qualified, high-intent leads.

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Cover image for As one of the first

As one of the first specialists in the UK running live ChatGPT Ads, I launched this brand-new client's first-ever campaign on the platform with a modest starting budget of £30/day to test the channel before scaling further spend. The campaign generated 2 qualified enquiries within 24 hours of launch.

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Cover image for This landscaping company had previously

This landscaping company had previously run its own Google Ads using broad match keywords, generating high volumes of irrelevant traffic and no meaningful leads, and had paused advertising entirely in favour of SEO alone. I rebuilt the campaign from scratch around high-intent keywords only, removed broad match, and set up full conversion tracking across every touchpoint. The rebuilt campaign reached a peak conversion rate of 10.17%, generating 16 leads in 30 days for projects valued at $20,000–$60,000.

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Cover image for Split a £40/day search campaign

Split a £40/day search campaign into eight Single Keyword Ad Groups, added a £20/day location-based search campaign, and layered a £40/day Performance Max campaign on top. The combination hit CTRs up to 12.87% and conversion rates as high as 26.84%.

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Cover image for This construction company had never

This construction company had never run paid advertising and relied entirely on word of mouth for extensions, refurbishments, and new builds. I built a Google Ads search campaign from scratch, structured around individual service lines, targeting high-intent searches across Anglesey and the surrounding area. Full conversion tracking was set up alongside a refined bidding strategy. The campaign achieved a £44 cost per lead and 4.35% conversion rate on projects valued at £30,000–£150,000+, with results strong enough that the client paused the campaign once their pipeline was full.

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Cover image for Ran Search first to gather

Ran Search first to gather intent data, then introduced three tailored Performance Max campaigns once the signal was strong enough to give the algorithm something real to work with. The phased approach delivered a 9.5x ROAS at a cost per conversion of $10.51.

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Cover image for Used GA4 to identify the

Used GA4 to identify the locations and audiences most engaged with the business, then aligned ad messaging tightly with that real search intent — no brand terms involved. The campaign achieved a 37.49% CTR, a 7.33% conversion rate, and a cost per conversion of just £9.21.

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Cover image for Built tightly themed, non-branded ad

Built tightly themed, non-branded ad groups around solution-focused keywords and refined them through ongoing negative-keyword reviews, paired with clear, benefit-led copy. The campaign hit a 15.18% CTR and a 20% conversion rate — with zero reliance on brand recognition.

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Cover image for This B2B client's account was

This B2B client's account was too broad for its £6.66 daily budget, with no landing pages and not enough data to work from. A 60-day Dynamic Search Ads test surfaced the two highest-intent product categories, which I rebuilt around as tightly focused, long-tail ad groups each matched to its own landing page. Result: 3 high-value leads, each worth £500k–£1M, within 30 days.

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Cover image for A £10 daily budget was

A £10 daily budget was spread too thin across four ad groups with no clear keyword strategy. I tightened it to two focused ad groups split by local and general intent, then layered in Performance Max once the account had solid data behind it. Conversion rate rose from 2.25% to 4.6%, cost per conversion fell from £55.34 to £13, and ROI climbed from 404% to 2,046% — sustaining at 5,087% in the months that followed.

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Cover image for This client's existing Performance Max

This client's existing Performance Max campaign was producing high volumes of spam leads and wasting budget on poor-quality traffic. I rebuilt the account around a search campaign focused specifically on high-intent bathroom renovation searches, structured ad groups by buyer intent, and set up conversion tracking across both contact forms and phone calls. The rebuild eliminated spam leads entirely while achieving an 8.56% click-through rate and 6.40% conversion rate, for projects valued at $15,000–$50,000.

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Cover image for A new short-let management company

A new short-let management company needed to reach property owners actively searching for Airbnb management services and build a client base quickly in a competitive market. I built and optimised a dedicated Google Ads search campaign alongside a high-converting landing page, with full tracking from launch. The campaign generated 10 leads in the first 30 days, with the first lead arriving within 48 hours.

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