This construction company had never run paid advertising and relied entirely on word of mouth for extensions, refurbishments, and new builds. I built a Google Ads search campaign from scratch, structured around individual service lines, targeting high-intent searches across Anglesey and the surrounding area. Full conversion tracking was set up alongside a refined bidding strategy. The campaign achieved a £44 cost per lead and 4.35% conversion rate on projects valued at £30,000–£150,000+, with results strong enough that the client paused the campaign once their pipeline was full.