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Used GA4 to identify the locations and audiences most engaged with the business, then aligned ad messaging tightly with that real search intent — no brand terms involved. The campaign achieved a 37.49% CTR, a 7.33% conversion rate, and a cost per conversion of just £9.21.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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St. Agni — Performance Ad Concept
A speculative ad creative suite I built for St. Agni as a portfolio piece, exploring how the brand's "intellectual chic" philosophy translates into paid social without collapsing into the loud, trend-driven visual language of fast fashion.
The bundle leans on architectural minimalism: warm neutral textures — raw linen, polished concrete — generous negative space, restrained typography. The garment carries the frame; nothing competes with it.
The motion asset uses hyper-realistic AI fashion avatars to present the capsule in natural movement — a workflow that lets the concept explore silhouette and fabric behaviour without a physical shoot. Static assets focus on tailored lines and fluid drape in still frames.
Two vertical static ads and one motion asset, sized for Stories and vertical feed.
Here is what most people do when their website isn't converting.
They change the colors. They swap the hero image. They rewrite the headline three times. They add a new section. They move the CTA button.
And nothing changes.
Because the problem was never the design. It was the clarity.
Most small business homepages fail to convert not because they look bad, but because they don't answer the one question every visitor is silently asking in the first five seconds: is this for me?
I wrote a full guide on exactly why this happens and what to do instead. No design changes required.
Read it here: berniceebenezer.com/blog/the-real-reason-most-small-business-homepages-dont-convert
Social campaign work for Belvoir, a UK estate agency client.
Two edits, one job: a full version that lets the offer breathe before the CTA, and a cut version trimmed around the hook for paid placement, tighter to the message, not just tighter to the prettiest shot.
Same story, two speeds.
Motion DesignVideo EditingVideo Post-ProductionAdobe After EffectsAdobe Premiere ProElevenLabssocialmediacampaignrealestatepaidads
The two-cut approach is well judged: one version gives the offer room to land, while the tighter edit keeps the hook intact for paid placement. The consistent visual language makes both feel like the same campaign.