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A LALATOWN Auspicious Calendar
I created this calendar last summer and, to be honest, I never really shared the story behind it.
Some people may see it as superstition. Some may see it as tradition. Others may see it as a form of spiritual belief. For me, it is simply a small piece of the world I grew up in.
I was born and raised in Korea in the 1970s, 80s, and 90s. Back then, paying attention to auspicious days was completely ordinary. People checked calendars before moving, getting married, signing important contracts, starting a business, or taking a long journey.
While modern life has changed many traditions, some traces still remain. Even today, moving companies often charge more on popular auspicious days, and many people still consult traditional calendars or fortune tellers before major life events.
This calendar is not meant to tell anyone what to believe.
It is simply a glimpse into an old Korean custom that has stayed with me throughout my life.
In this calendar, the green dots mark auspicious days. These are considered favorable days for important beginnings, travel, celebrations, agreements, and new ventures.
The red letters indicate a direction to be mindful of on that particular day. Traditionally, people would avoid disturbing the land, digging, nailing, major construction, or beginning significant activities in those directions.
Some people interpret this spiritually. Others see it as folklore. I see it as a form of ancestral wisdom and a reminder to move through life with a little more awareness.
Over the years, I have occasionally adjusted travel dates or postponed certain plans simply because it gave me peace of mind. Whether or not you believe in it is entirely up to you.
I simply wanted to share a small piece of the culture and traditions that shaped me.
I will be sharing the July calendar soon, along with a few family stories connected to these old customs and beliefs.
Thank you for being a little superstitious with me today. Delivered a comprehensive brand overhaul for The Gardner's Inc., a landscaping company based in Lacey, Washington. I redesigned their logo, developed a cohesive visual identity system, and rebuilt their website from the ground up, translating the client's established local reputation into a professional, modern brand presence that could compete in a crowded market. I owned the full design relationship from discovery through final delivery, creating brand guidelines, color palette, typography, and digital assets that carry consistently across both print and web touchpoints.