Crafting intentional UX for impactful brands

Editorial e-commerce web design
Editorial e-commerce web design

Redesigned website with a focus on editorial design style and branding. Created a functional framework to grow with the client as their business matures.

Brand Designer
Web Designer
Figma

Providing cross-functional direction through research
Providing cross-functional direction through research

Designed a persona resource platform to be used by cross-functional partners at joe. Used as a resource to make business decisions in product, sales, marketing.

UX Researcher
Looker
Notion

Studying workflows to increase investor efficiency
Studying workflows to increase investor efficiency

Full platform redesign and launch to investment teams. Led research initiatives to inform improved designs and workflows.

UX Researcher
UX Designer
Content Writer
Figma
Hotjar
Jira

Design of Social Emotional Learning portal for parents
Design of Social Emotional Learning portal for parents

I led and managed the research and design initiative to create a portal that connected parents with their children's progress in the accompanying game.

Brand Designer
UX Designer
Content Writer
Figma
Keynote
Typeform

Encouraging ethical consumption and communicating impact
Encouraging ethical consumption and communicating impact

Designed a mobile-first app that provided ethical alternatives while shopping. Shopping in the app would create impact reports based on user-chosen values.

Brand Designer
UX Researcher
UX Designer
Figma
Zoom

Creating a values based landing page
Creating a values based landing page

Created a new landing page that clearly communicated their offerings of helping women find more opportunities to ensure more diverse perspectives.

Brand Designer
UX Researcher
UX Designer
Adobe XD
Figma
Zoom