Projects in LongmontProjects in LongmontThis Is My Kind of Play
I wanted to make a demo.
Not a perfect demo. Not a tutorial. Not even a finished piece.
I wanted to show how I play.
This first demo is a little bit like those giant makeup palettes I used to buy when I was younger. The ones that came with every eyeshadow color, blush, and everything else packed into one box.
I could never leave anything behind.
So yes, this demo has a little bit of everything.
A Spanish balcony.
A tteokbokki stand.
A few neighbors.
A few stories.
And probably too many things happening at once.
But that is also LALATOWN.
LALATOWN does not exist for everyone.
It exists for one person at a time.
The person building it.
You.
Some people think world-building means creating rules.
LALATOWN is the opposite.
Maybe there is a tteokbokki stand under a Spanish balcony.
Maybe Franky, the Mayor of LALATOWN, is quietly watching over the neighborhood.
Maybe Dolswe is making sure nobody steals a dad joke and gets away with it.
Maybe the lady carrying kimchi is on her way to a friend’s house.
Maybe the mysterious man sitting near the café is a time traveler.
Or maybe he invented tteokbokki.
Who knows?
It’s your LALATOWN.
You decide.
That is why I don’t think this is only for artists.
An illustrator can use it.
A child can use it.
A grandmother can use it.
You can create your own coloring pages, your own neighborhood, your own stories, and your own little world.
These brushes are simply building blocks.
The stories belong to you.
In LALATOWN, kindness is the currency.
Nobody needs money.
Nobody needs to be important.
Nobody needs permission to imagine.
You just start building.
And before you know it, a neighborhood appears.
This is my kind of play. Delivered a comprehensive brand overhaul for The Gardner's Inc., a landscaping company based in Lacey, Washington. I redesigned their logo, developed a cohesive visual identity system, and rebuilt their website from the ground up, translating the client's established local reputation into a professional, modern brand presence that could compete in a crowded market. I owned the full design relationship from discovery through final delivery, creating brand guidelines, color palette, typography, and digital assets that carry consistently across both print and web touchpoints.
