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The LALATOWN Monthly Auspicious Calendar · July 2026
Hello, neighbors.
As I promised in the June edition, here is our July Lucky Days & Little Signs calendar.
July is just around the corner, and I thought it would be fun to share another little piece of Korean tradition with you.
If you’ve been visiting LALATOWN for a while, you probably know that I love collecting the small stories people carry through generations. Some are recipes. Some are neighborhood sayings. Some are simply little beliefs that make everyday life feel more thoughtful.
This calendar is one of them.
In Korea, many people still look at the lunar calendar when choosing special days. Weddings, moving to a new home, opening a business, or even beginning an important project are sometimes planned around auspicious dates. Another traditional belief is that, on certain days, particular directions are best avoided for major activities.
Whether you see these traditions as folklore, cultural wisdom, or simply beautiful stories, they’ve always been part of Korean everyday life.
For me, this calendar isn’t about predicting the future.
It’s a gentle reminder to move through life with a little more awareness—to pause, notice the season, and remember that we’re sharing this world with nature rather than trying to control it.
When I was in middle school, I remember my mother suddenly developing severe pain in her leg. A local fortune teller asked her an unexpected question:
“Did you recently move any living plants?”
She had.
The fortune teller suggested offering a little water mixed with coarse salt to the plants she had moved, explaining that she may have unknowingly disturbed the spirit of the place. My mother followed the suggestion, and over the following days she felt much better.
Was it coincidence?
Faith?
Tradition?
Or simply a meaningful ritual?
I still don’t know.
But I’ve never forgotten that story.
Even today, whenever I see construction beginning, trees being dug up, or the ground being disturbed, I find myself paying a little more attention. Perhaps it’s only habit. Perhaps it’s respect. Either way, these small traditions remind me that the earth isn’t just scenery—it has its own quiet presence.
That feeling inspired this little calendar.
The green dots mark days that are traditionally considered especially lucky.
The letters (E, S, W, N) simply point to directions that some traditional calendars suggest being mindful of on that day.
They’re not rules.
They’re little signs.
Tiny conversations with an old tradition that has traveled through generations.
If you’re curious about Korean folk beliefs and the spiritual traditions surrounding nature and place, there’s one book I warmly recommend. Years ago, I even had the opportunity to help edit part of this book, and it’s still one of the most thoughtful introductions I’ve found on the subject.
Whether you follow these traditions or simply enjoy learning about different cultures, I hope this little calendar adds a bit of curiosity, imagination, and kindness to your July.
Welcome to another month in LALATOWN. Delivered a comprehensive brand overhaul for The Gardner's Inc., a landscaping company based in Lacey, Washington. I redesigned their logo, developed a cohesive visual identity system, and rebuilt their website from the ground up, translating the client's established local reputation into a professional, modern brand presence that could compete in a crowded market. I owned the full design relationship from discovery through final delivery, creating brand guidelines, color palette, typography, and digital assets that carry consistently across both print and web touchpoints.
