Growth systems, automation, and CRM for service businesses
$25k+
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5.0
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Growth systems, automation, and CRM for service businesses
Lifecycle-Driven Email Automation
Designing lifecycle-driven email automation where journeys are triggered by system state rather than manual campaigns.
Focus is on timing, suppression, and exit logic across key touchpoints such as follow-ups, onboarding, re-engagement, and renewals, with automation governed centrally rather than embedded in email tools.
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System Stability & Ongoing Operations:
Currently overseeing the ongoing operation of growth systems once they are live.
This work focuses on system stability, decision integrity, and ensuring that changes to campaigns, automations, or channels do not create downstream issues in data quality, reporting, or lifecycle flow.
The emphasis is on controlled iteration, clear ownership, and keeping the underlying system reliable as volume and complexity increase.
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Growth Operating System Design:
Designing growth operating systems that unify CRM architecture, lifecycle management, automation, email marketing, and channel strategy into a single decision framework.
Work includes structuring how email, content, social, reputation, and acquisition channels support lifecycle progression and follow-through, rather than operating as disconnected activities.
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170
CRM Architecture & Lifecycle Design
Currently designing a Freshsales-first CRM architecture where lifecycle, segmentation, and automation logic live in one system of truth.
Work includes non-linear deal flows, lifecycle states, tagging frameworks, and automation-safe transitions to support service-based growth without manual intervention.
Lifecycle Email Marketing System for ANUE Fitness App
Coughlan Fuels, a leading UK-based supplier of premium heating products, approached me to elevate their email marketing experience. Their goal was clear: to turn every email into a brand-building and sales-generating tool that matched their reputation for warmth, trust, and reliability.
The challenge? Their previous emails were functional but lacked the emotional tone and design consistency needed to stand out in crowded inboxes.
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Luxury Lifestyle Rentals Social Media Design
A sleek and sophisticated advertisement design created for a luxury car rental brand, combining premium automotive aesthetics with modern promotional design principles.
This project focuses on creating a high-end visual experience that reflects elegance, exclusivity, and performance. The composition was designed to highlight the vehicle through dramatic lighting, clean typography, and a minimalist dark-themed environment that enhances the luxury appeal of the brand.
The visual direction draws inspiration from modern automotive campaigns, using contrast, reflections, and cinematic presentation techniques to create a bold and attention-grabbing advertisement tailored for luxury lifestyle marketing.
The layout emphasizes strong visual hierarchy, premium branding, and product-focused storytelling optimized for social media campaigns, digital advertisements, and promotional content.
Key Focus Areas:
• Luxury automotive advertisement
• Premium lifestyle branding
• Cinematic product presentation
• Modern typography & composition
• Social media marketing visuals
• High-end promotional aesthetics