Freelance Marketing Strategists in LisbonFreelance Marketing Strategists in LisbonHealthcare Recruitment Marketing Campaign for International Nurses
International Healthcare Recruitment | Employer Branding | Print & Recruitment Marketing
Designed and delivered a targeted recruitment brochure as part of a wider international hiring campaign for Medacs Healthcare, focused on attracting overseas community nurses to NHS Trust opportunities in London. The brochure was created to support candidate acquisition, improve engagement with international applicants, and strengthen employer brand visibility across healthcare recruitment channels.
The project combined recruitment marketing strategy, content design, and candidate-focused storytelling to create a high-converting informational asset tailored specifically for internationally trained nurses considering relocation to the UK.
to NHS Trust opportunities in London. The brochure was created to support candidate acquisition, improve engagement with international applicants, and strengthen employer brand visibility across healthcare recruitment channels.
What I Delivered:
• Designed a branded recruitment brochure for Community Nursing opportunities within NHS Trusts.
• Developed messaging tailored to international healthcare professionals relocating to the UK.
• Created engaging visual layouts to communicate role benefits, career pathways, and relocation information clearly and accessibly.
• Collaborated with recruitment and marketing teams to align campaign messaging with hiring objectives.
• Produced marketing collateral that supported multi-channel recruitment campaigns across email, digital outreach, and candidate communications.
• Strengthened employer branding by positioning Medacs Healthcare and NHS partners as supportive, attractive employers for overseas candidates.
Strategic Focus:
The brochure was designed not just as a marketing asset, but as a conversion-focused recruitment tool. The content and design approach aimed to:
• Increase trust and confidence among international candidates.
• Simplify complex relocation and job information.
• Improve candidate engagement throughout the recruitment journey.
• Enhance the visibility of healthcare opportunities in competitive international markets.
• Support recruiters with professional branded materials that improved communication with prospective applicants.
Outcomes & Impact:
• Contributed to increased international candidate engagement across healthcare recruitment campaigns.
• Supported broader recruitment marketing initiatives that increased application flow and improved communication performance.
• Helped strengthen employer brand visibility within international healthcare markets.
• Delivered candidate-facing materials that improved the professionalism and consistency of recruitment communications.
Skills & Services Demonstrated:
• Recruitment Marketing
• Employer Branding
• Healthcare Marketing
• Brochure Design
• Campaign Strategy
• Candidate Engagement
• Content Design
• International Recruitment Campaigns
• Print & Digital Marketing Collateral
• Healthcare Communications A Mother’s Day campaign concept designed for a restaurant, focused on emotional storytelling and audience engagement.
The idea transforms a seasonal menu into a collection of personal stories, where each dish is inspired by the favourite meals of the mothers behind the team. Through short video content, these stories are shared alongside reflections on care, memory, and everyday moments of love.
To extend the experience, the audience is invited to participate by suggesting dishes and sharing their own stories, creating a sense of collaboration between brand and community.
The goal is to move beyond traditional promotional campaigns and create emotional relevance, strengthening the connection between brand and audience through authenticity and shared experience.
This project completes a series of conceptual works exploring branding, content strategy, and audience connection across different industries.
