Peak Air HVAC Services (Local Service Business) Dark industrial/technical design. Covers a Charlotte HVAC contractor stuck at $618K with only 47 maintenance contracts and a Google Ads dependency. Includes real HVAC market benchmarks, CLV gap analysis ($2,800 captured vs. $15,340 potential), competitor table with actual Charlotte firms, and a 6-step plan showing a $242K total opportunity.
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CRM & Client Follow-Up Tracker
A sample CRM and follow-up system designed to organize client relationships, track communication, and keep next actions visible. This mockup demonstrates how I structure client pipelines, prioritize follow-ups, track response timing, and maintain consistent communication across active opportunities.
The tracker includes client status, last contact date, next action, due dates, priority follow-ups, and a simple communication cadence. All data shown is fictional and used for demonstration purposes only.
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The Physiology of Visibility — Essays on Digital Health Innovation
This series was born out of my applied research for a clinical cardiovascular prevention tool focused on women’s health. It explores how data, design, and leadership intersect to close care gaps and drive innovation in preventive health.
https://thephysiologyofvisibility.substack.com/
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