Content Strategy, Video Production & PM — SHRM

Briefly describe the project you worked on. What did you create, who did you create it for, and how did you approach this project?

I lead out Content Strategy for SHRM as an organization. This is something that I’ve been able to launch starting in December 2021, bringing content, thought leadership, and events together to tell the story of SHRM across many platforms and experiences cohesively.

I am the lead producer for Telly Award Winning SHRM TV Show, from launch in 2020 to 2022. My work includes programming, script writing, marketing writing and strategy, livestream support, strategic lead, managing vendors and partners, sponsorships, and more.

I also manage the quarterly competitive reporting, lead project managed bringing personalization technology to our website, produced audience personas, lead relationships with our Global team based in India, and work on executive communications for our CMO. More details in the link.