Creative Design Projects in LahoreCreative Design Projects in Lahore
Cover image for Fruitea — Turning a Summer
Fruitea — Turning a Summer Craving into a Brand For this challenge, I created Fruitea—a fictional tropical iced tea brand inspired by a simple summer craving. On a 40°C day, I was craving something cold, colorful, and refreshing. I don't live anywhere near a beach, so instead of chasing that feeling, I decided to create it. The goal wasn't just to design an iced tea brand. I wanted to create something that would make people crave the drink before they even took the first sip. Creative Direction I started by collecting inspiration on Pinterest before creating a quick vision board with ChatGPT to visualize the idea. From there, I refined the concept into a clean, minimal identity where the drinks became the hero. Every decision—from the logo and flavors to the packaging and animations—was guided by one question: "Does this make you want to reach for the drink?" Using Envato Envato became the primary creative toolkit behind Fruitea. I used: - ImageGen AI to create and refine the brand identity. - VideoGen AI to animate the drinks. - Stock footage to build the tropical atmosphere. - Music to reinforce the mood. - Canva to assemble the final campaign and workflow. Human by Design The most important part of this project wasn't generating images—it was making creative decisions. Some of the biggest moments included: - Refining the logo until it felt playful instead of generic. - Reworking the drinks until they looked like refreshing iced tea instead of juice. - Spending the most time refining the strawberry flavor until its animation matched the realism and movement of the other drinks. - Keeping the packaging minimal so the drinks remained the hero. - Opening the promo with fresh ingredients before revealing each drink to build anticipation and help viewers imagine the flavor. Those decisions couldn't be made with a single prompt. They came from continuously refining, rejecting, and improving the work until it matched the feeling I had imagined from the very beginning. The Project Includes: - Brand Identity - Logo Design - Packaging Design - Three Signature Drink Concepts - Animated Product Visuals - Promotional Campaign - Workflow & Creative Process Created using Envato Envato tools used: - ImageGen AI - VideoGen AI - Stock Footage - Music I couldn't have that perfect tropical drink... ...so I created it. Instagram: https://www.instagram.com/nirvanadigitals.1/p/Da3LkFFDG1V/ Youtube: https://youtu.be/S9HpFx3-ZaU X: https://x.com/Appleginger1234/status/2077815195750265145?s=20 LinkedIn: https://www.linkedin.com/posts/aqsaa-khalid_envatochallenge-humanbydesign-creative-ugcPost-7483578124627070976-WqQv/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAEZi-pAB9ZlLL_xc_QCxLVaiZEUfqV09kuo @envato #EnvatoChallenge #HumanByDesign #Creative
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Cover image for Project Title: "Don’t Just Fetch
Project Title: "Don’t Just Fetch Coffee" – Creative Recruitment Campaign The Design Brief: The goal of this project was to design a high-visibility internship recruitment poster for TechTide Co. The client wanted to move away from boring, corporate HR ads and instead create something that resonates with Gen-Z developers and UI/UX designers. The message was clear: this is a place for builders, not just observers. My Creative Approach: I used a "Scrapbook/Journal" Aesthetic to make the internship feel like an active, hands-on journey. Key design elements include: Tactile Textures: I incorporated digital "duct tape" and polaroid-style frames to give the design a raw, creative, and "work-in-progress" energy. Themed Copy Design: I used technical puns like "Speaks in tags" and "Dreams in Figma" to instantly filter and attract the right niche talent. Typography & Hierarchy: The bold purple and blue palette provides a modern, tech-focused vibe. I used a mix of heavy sans-serif and handwritten-style fonts to balance professionalism with a youthful, approachable feel. Engagement Loops: The stamp-style "Upgrade your portfolio from MEH to MODERN" acts as a strong value proposition, giving potential interns a clear reason to apply. The Results: The final asset is an "eye-catching" recruitment tool designed for social media and campus distribution. It successfully bridges the gap between a corporate professional environment and the creative hustle of a modern tech startup.
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