From a stock website, empty social media, zero presence and a foggy vision, it was time to ditch the ordinary. We buried the old, questioned everything, and rebuilt a brand that reflects who we are, what we stand for and most importantly, what are we trying to become. From bold design choices to strategy that punches above its weight, we’re breaking down what worked, what didn’t, and why we made the calls we did.

We are a global creative agency for startups and scale-ups who dare to stand out. We blend strategic creativity with bold execution to transform brands, websites, and products. Through collaborative partnerships, we cut through the noise with intentional design, human-centric solutions, and a dash of rebellious flair, crafting narratives that don’t just stand out—they dominate.

Every touchpoint, every experience, every damn pixel of our brand is charged with confidence, rebellion and a refusal to settle for the ordinary. From the way we write to how we design, from our visuals to how we show up in the world, everything is authentic, real, and unfiltered. We challenge, we disrupt, and we do it with flair and style. Whether it's burning the rulebook or calling out mediocrity, we stand for being uncompromisingly bold and brilliantly disruptive.

Our visual identity is about making a statement. We embrace the tension between rough and refined, between order and chaos, between sharp lines and expressive strokes. Every element, from our fun typography to our bold color choices, is a reflection of who we are: fearless, strategic, and always pushing boundaries. Because in a world drowning in the ordinary, we make sure we stand out—and so do the brands we build.

Our styles adapt, flex, and move like we do, ensuring that no matter where you see us, you know it’s us. While exploring fonts to use, we landed on VC Nudge - a condensed gothic sans with its jagged edges and unpredictable energy, which became our voice for headlines. But boldness without purpose is noise. That’s where Manrope steps in, to create the perfect harmony and ensuring that while our words hit hard, they also stay clear, and accessible. Our color choices might seem excessive—until you see them work. Need to scream “look at us”? Go neon. Want to whisper sophistication? Mute it down. This range isn’t indecision—it’s strategic rebellion.

Our hand-drawn illustrations are a love letter to imperfection. Squiggly lines, uneven shapes, and purposefully roughed anchor points, left visible—they’re a rejection of cookie-cutter vector art. While building the illustrations, we always had a clear idea to how we wanted our shapes to move and behave a certain way. Quick, snappy and squiggle effects that mirror our brand’s high-energy and no-BS attitude. A small flicker, a bold twitch—just enough to make you feel the pulse of what we do.

This rebrand isn’t the finish line, it’s just the launch pad. Our ambition is clear: to redefine what an agency can be. We’re here to partner with businesses that value curiosity as much as outcomes, and to prove that creativity and strategy aren’t opposites, they’re inseparable. The future? We’re not following it, we’re shaping it. Keep up, stay tuned, and if you’re ready to standout and break the mold, let's talk.

Art Direction: Abdul Rehman

Illustrations: Rimsha Khalid, Wajeeha Tabassum

Logo & Graphic Content: Hussain Imtiaz

Web Design & Storytelling: Abdul Rehman, Hussain Imtiaz

Visit our Site: https://hiportfolio.co/

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