Built this 60-second product launch video for Relay.App โก
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Relay sits at the intersection of AI and automation which means there's a lot happening under the hood.
The goal was to turn a powerful platform into a story people could understand in seconds. We focused on showing how AI agents, workflows, and integrations come together to eliminate busywork and help teams move faster.
Fast pacing, clean visuals, and a narrative built around outcomes rather than features. Exactly how a product like this should be introduced. ๐
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Freshly shipped for dsgnrai.com (https://dsgnrai.com)โก
A 60-second launch video for a node-based AI platform built for architects and interior designers.
The challenge was showcasing a powerful workflow system without overwhelming the viewer. Focused on fast-paced editing, clean UI animation, and a modern tech aesthetic to keep everything clear, engaging, and easy to follow.
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This one took a few wrong turns before it made sense.๐ง
At first, I was just trying to make it look โgoodโ polished visuals, smooth animation but it felt empty. Like it could be for any product. Thatโs when I realized I was missing the point.
I shifted my focus to the idea behind it: taking something complex and making it feel simple. Once that clicked, the direction became clear.
I started stripping things back. Cleaner frames, tighter motion, more intention behind every transition. Nothing extra, nothing just for decoration. Then I approached the sound design the same way less noise, more purpose. Small, precise sounds that follow the motion and give it rhythm.
It slowly came together, piece by piece, until everything felt connected.
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Just wrapped up a collection of recent projects and put together a quick reel showing the work.๐
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This was actually my second project together with Mocha and this time they came in with a completely different vision.๐
Same product, new world. They wanted a fresh theme and a totally different art style from what we had built before. So we scrapped the old visual language and started from zero. That creative reset is honestly one of my favorite challenges because it forces you to think differently about something you already know.
The brief was clear: 40 seconds, fast paced, high energy. No fluff, just impact. I rebuilt the entire visual direction around their new identity, locked the animation style and made sure every single frame justified its existence. When you only have 40 seconds there is nowhere to hide.
New art direction, new story, same client trusting the process again. That part means a lot.
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Took me 15 days to finish this one and it was a really fun project to work on.๐
I spent the first few days deep in the product, understanding the audience and finding the one truth the whole story needed to be built around. Once the script locked, I moved into Story-boarding and animation, keeping everything clean, fast and confidence-inspiring. Every transition was intentional, every frame earned its place.
Sound design came last and honestly changed everything. Syncing audio cues to animation beats gave the whole piece energy and made it feel less like a demo and more like something you actually want to watch till the end.
15 days. Script, storyboard, animation, sound design and revisions. Really proud of how this one came together.๐
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The challenge was making something that technical feel genuinely exciting on screen.๐ง :
I opened with the pain every developer knows, then built the story around Warp walking in as the solution. Frame by frame, I treated every UI element like a character in motion, keeping the visual language dark, fast, and intentional.
Warp is the Agentic development environment built for developers who want to move at the speed of thought.
The final video does not just show what Warp does. It makes you feel what it is like to work inside it.