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Cover image for I recently completed the visual
I recently completed the visual identity for Flip Side, a street burger brand targeting the US and European markets. For this project, the goal was to marry the high-energy vibe of modern street food with a nostalgic, character-driven aesthetic. The Strategy: Market Positioning: Leveraged a "rubber-hose" mascot style to create instant brand recognition and approachability in a competitive urban landscape. The System: Implemented a strict 60-30-10 color rule using a palette of Golden Yellow (#F0A116), Red (#E5192D), and Dark Brown (#442D17) to ensure consistency across every touchpoint—from burger wraps to staff apparel. Scalability: Designed a versatile pattern system that works as well on a snack box as it does on a digital menu. Deliverables: Brand Strategy, Mascot Illustration, Pattern Design, and Packaging Systems. Looking to launch or rebrand? I’m currently accepting new projects here on Contra. Let’s build something memorable. #BrandIdentity #LogoDesign #MascotDesign #PackagingDesign #ContraIndependents #StreetFoodBranding #GraphicDesign
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Cover image for Most AI brands try to
Most AI brands try to convince you they are intelligent. So they use glowing gradients, futuristic graphics, and loud messaging. I went in the opposite direction with this concept. Verlyn is an AI verification platform. It does not replace AI. It quietly checks AI decisions before they reach customers. That idea shaped every design decision. The visual identity is intentionally simple. A clean wordmark. Plenty of white space. One accent color. No unnecessary effects. The tone of voice follows the same principle. No "revolutionizing AI." No "unlocking the future." Just clear, factual language. "Every AI decision, reviewed before it matters." A brand should not only reflect what a company does. It should reflect how the company behaves. For Verlyn, confidence comes from restraint, not noise. What do you think? Does simplicity make a brand feel more trustworthy?
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